Pierre Osdoit-Patrigeon Email & Phone Number

Jonage, Auvergne-Rhône-Alpes, Fr

Paris, Île-De-France, Fr

Paris, Ile De France, Fr

Alven is an independent early-stage venture capital firm with over $500m under management and a successful track record of backing more than 130 startups over 20 years, including Algolia, Dataiku, Drivy, CaptainTrain (sold to Trainline), MeilleursAgents (sold Axel Springer), SeLoger (IPO), Webhelp, Peopledoc, Sqreen, Meero, Sezane, Qonto>> My missions:- Support Alven’s 60+ portfolio companies with their MarComms challenges, including marketing strategy, org design, GTM definition, recruitment, roadmap & OKR definition and other advisory / consultancy roles- Lead Alven’s Marketing towards startup founders: redefine Alven’s positioning & brand platform, define the target « founder experience » from prospect to alumni, implement this positioning & customer journey across all Alven channels: website, thought leadership, social media, community management, trade marketing & events- Support Alven’s fundraising process towards institutional investors: positioning, messaging & storytelling

Paris, Ile-De-France, Fr

Ledger is a global leader in security devices and solutions for blockchain applications. Ledger offers products and services to safeguard cryptocurrency assets for individuals and companies - including the Ledger hardware wallets B2C product line, which sold over 1.5 million units in 165 countries >> My Missions- Define Ledger’s Marcom strategies across all products line (B2C hardware, software, apps - B2B SaaS solutions & SDK)- Grow the team through hiring, training & management of 6 people- Define and activate Ledger’s brand positioning, develop awareness- Market/Competitive intelligence, Business Planning, Strategy, Go to Market definition and execution- Design & implement 360° product launch plans & marketing campaigns across Ledger’s e-commerce website, Amazon store, distribution channels, incorporating PR, social & content strategy, community animation and event marketing- Manage Ledger’s communication & PR worldwide>> Key achievements:- Developed strategies to maximize B2C performance during a crypto downturn, leading to the sellout of 4 special edition products- Launched, grew & monetized additional channels, notably social: +40% revenue generated in 6 months- Led comprehensive events strategy of indirect channels development & evangelization (CES) + crypto-community business development (Consensus, crypto conferences)- Implemented grassroots strategies (multichannel content strategy, community building, thought leadership) to maximize prospect awareness & engagement, cement credibility

New York, New York, Us

TVTY is a leader in moment marketing, a technology than enables brands to optimize their digital campaigns based off offline moments (including TV Ad airing, changes in weather conditions, social network trends)>> My Missions- Reboot the company’s marketing organization & relaunch its marketing strategy- Grow the team through hiring, training & management of 6 people- Facilitate growth, sales, and increase lead & revenue generation by implementing Trade Marketing and Lead Generation programs- Streamline commercial processes through Sales enablement and Product Marketing- Develop market awareness to Moment Marketing through Thought Leadership & Communication strategies

Paris, Fr

Expand Criteo’s advertiser business globally by driving global go-to-market strategy & execution for all Criteo products>> My Missions:- Manage all Criteo's Product launches, messaging & positioning- Maximize the adoption & revenue generated by Criteo’s products globally. Ensure adoption of Criteo's upsell features across 7,000+ advertisers- Manage a team of 7 Product Specialists, operating on a global scale- Own Criteo’s products Sales enablement for all products (client-facing & internal)- Gather & qualify local feedback, feature requests, market specificities. Process & prioritize them with Product & R&D- Create the team and oversaw its development into a crucial area for Criteo’s progress>> Key achievements:- Enabled product upsell to become a key contributor to Criteo’s growth (>50% of Criteo’s growth over the last 2 years)- Successfully launched 12 Criteo products across 7000+ advertisers, leading 8 of those products to be installed on over 90% of Criteo’s advertiser base in less than 18 months and 4 reaching 40-60% in 6 months (rollouts in progress)- Accelerated the average adoption page of Criteo’s products by +45%- Trained S&O local teams on new features across top offices in EMEA, Americas & APAC- Developed team members into trusted global references, with 2 staff members promoted to senior roles under my guidance- Defined Criteo’s product adoption KPI’s & methodology (batch activations & sprints, default 'starter packages', self-service upsell)

Paris, Fr

Ensure complete, consistent, up-to-date knowledge of Criteo’s products from Criteo’s Sales & Operations teams globally>> My Missions- Created the team and oversaw its development into a crucial partner for Criteo’s scaling- Defined and executed Criteo’s product training approach for all Sales & Ops teams globally, for both induction / ramp-up training and ongoing trainings- Enabled the monitoring and fine-tuning of Criteo’s training approach by implementing regular knowledge assessments of all S&O staff- Provided Criteo’s training program structure (knowledge processes & tools, program efficiency monitoring & metrics) and roadmap for the following 18 months>> Key achievements:- Hired and managed a team of 3 persons, of which 1 was groomed into being my eventual replacement- Created all Criteo Sales & Operations training material, with 30+ modules created for all 5 teams (Sales, Operations, Business Development, Business Intelligence, Creative Services) - 800+ pages of material in 6 months- Organized 25+ internal 'Knowledge Sessions’ (training seminars) in 18 months in 15 international offices, coordinating groups of 10+ Subject Matter Experts and delivering in-office training to audiences of up to 90+ people- Enabled a rapid & consistent ramp-up of all newcomers worldwide, critical as in 18 months Criteo’s staff grew from 300 to 900- Contributed significantly to the creation of a full-time S&O Central support team, which grew to 70 people worldwide by end 2015

Paris, Fr

Define, specify and ensure the delivery of Criteo product evolutions- Defined new products requirements and functional specifications- Ensured project delivery on time and matching expectations, with Criteo’s R&D team- Contributed to Criteo’s Product roadmap strategy and ensured its consistent execution- Built a roadmap for Product evolutions. Defined roll-out plan & methodology, drove the implementation of Criteo product evolutions internallyKey achievements:Main projects included: Criteo’s Dynamic Creative Optimization (engine optimization of Criteo banners’ look & feel / 2011 E-Marketing Award for Innovation), Criteo Quality Score (scoring of advertiser’s technical implementation of Criteo’s solution)

Paris, Fr

Consultancy assignments, focused around Marketing strategy definition and implementation, company reorganization, and performance improvementKey assignments:- Pôle Emploi (French Jobseekers Allowance organization): redesigned jobseeker’s segmentation and designed & implemented new jobseeker monitoring strategy- GEFCO (Logistics): designed & implemented a new organization for the Marketing & Innovation department’s organization- ESSEC Business School (Education): Coached 30 students working on innovation projects requested by partnering companies

Vevey, Ch

Purchasing: Development & implementation of pan-European packaging catalogue across all European purchasing teams

Vevey, Ch

Market Study: Market study coordination (study design, agency brief, study implementation & results follow-up)

Epsci - Bachelor Of Business Administration, International Business, Marketing

Consumer Experience, New Ventures