Our mission is to provide our customers with household services in the most transparent and convenient way at very competitive rates. For that purpose we have created Helpling, an online platform, where one can book a cleaner and other household service within just a few clicks. Helpling is supported by Rocket Internet, the world’s largest internet incubator, which, alongside Zalando, Groupon International and eDarling, has built various successful Internet companies worldwide. Helpling is currently active in France, Germany, Netherlands, Austria, Sweden and will be soon available in further markets in the near future.

YD is a performance display advertising company for direct advertisers. Impulse allows advertisers to show ads only to interested consumers. Price, placement and content are determined in Real Time to optimize display performance. Impulse offers global reach using performance algorithms and personalized creatives to deliver sales and audiences directly for advertisers on any scale. Impulse reporting gives customised real time insights like CPA, Advertiser revenue, ROAS, audience reach, visibility and conversion attribution.

‣ Accountable for definition of overall marketing & communication strategy: management and implementation of all digital marketing campaigns across DACH, event management, after-marketing campaigns. ‣ Management & coaching of marketing team (20 people): SEM trainings for creation, optimization, analysis of campaigns to reach monthly goals.‣ Marketing research & analysis of customer service to support distribution channel marketing, sales & pricing strategy, product development: new product launches, packages‣ Control over branding strategy and positioning of the company online: website, blogs, social media .... Worked with various teams in IT, product management and business analytics to launch new products and determine new ways to increase monetization of traffic.‣ Launch & management media campaigns: 8 TV campaigns. Work with TV agencies to create the TV Spots and maximize the ROI by optimizing the time the Spots were broadcasted.

‣ Analytics of online campaigns, recommendations & optimization of growth strategies‣ Performance analysis & reporting to CEOs and investors based on defined KPIs (i.e. ROI, CPX, CLTV, Repurchasing Rate). ‣ Build a controlling tool for all online marketing activities.

‣ Acquisition from B2B customer, ‣ Analysis and presentation of new growth opportunities via ongoing data analysis.

- Supporting Groupon France, Belgium, Switzerland and Belgium.

- Searched for new ways to acquire and create content- Analyzed which country in South America would be more - Bachelor Thesis on the internationalization of WCities - Analysed where to open a new office in South America to reduce translation costs