Pierre Stanghellini Email & Phone Number

Hong Kong

Hong Kong Sar

We are a team of creative minds who launched in Hong Kong in 2023 MARTY to help our restaurant friends in the F&B industry recover faster from the dramatic COVID crisis. Led by me, an F&B veteran with over 15 years of experience and 5000+ hours of sales and marketing consulting services to hospitality businesses, we specialize in the F&B industry.Our full-service marketing solutions are served "A-la-carte" and at a "SME friendly" price, including everything a restaurant or bar needs to succeed today: social media management, promotional marketing planning, digital marketing, CRM, marketing team training, and content creation.We have the expertise to engage your audience, increase your brand's visibility, and boost your revenue. Our personalized attention to each client ensures high-quality work and exceptional results. Let us help you take your marketing efforts to the next level and position your business for long-term success. > Smart delegate leads to success!

Hong Kong, Hong Kong Sar

Philosophy: "Where there is a problem, there is a business opportunity!". Mindset: " What is trackable, is manageable".International Consultant specialized in Business Development Strategy for the F&B industry and BtoB market in France and Asia, where I'm present monthly as part of my missions.Expert in company business strategies efficiency, Salesforces optimization, and Data marketing improvement. Scopes of work: 1- Company Strategy: Company governance, Business strategy optimization, digital transformation2- Commercial Optimisation: Salesforces coaching and monitoring, improvement of the commercial performance and customers management, targets definition and development plans deployment3- Teams Management: Management transformation, team management, managerial support, individual coaching4- Marketing strategy: digital marketing development and management, Data marketing strategy, marketing transformation, Road-to-market strategy, marketing teams optimization. Figures: ( update September 2020). > Consulting services in Hong Kong, Macau, China ( Beijing & Shanghai), Vietnam, Cambodia, New Zealand, Japan, Dubaï, and France. > 5 000 hours of consulting sessions for 60 FnB groups and BtoB companies around the globe since the launch of the company, from C.E.O to Sales executive.

Hong Kong / Cambodia / Europe

Founder of the most complete Business management platform for Restaurants, bars and clubs in the market. 4 countries: Hong Kong, Thailand, Cambodia, France. 269 clients 70 collaborators 3 offices: Hong Kong, Phnom Penh (Cambodia) and Bordeaux (France). Success : Unique CRM platform IOs in Business partner of APPLE Hong Kong – 2018 to 2020. --------------------------------------------------------------------------------------HARi is a revolutionary hospitality platform launched in Hong Kong in 2016.It’s the only digital platform designed especially for the hospitality industry with a traffic building strategy that successfully generates sustainable revenue growth. It uses advanced features such as integrated live data and predictive analytics. This revolutionary hospitality platform proposes all the required tools for a restaurant or bar to manage its daily workload, such as the point of sales system (POS), the booking and table management, the customer loyalty platform, the customer relationship management system (CRM), and the inventory platform with a live full integration. It’s user-friendly and affordable. HARi is currently used by more than 200 establishments in Asia and in Europe and it covers a large array of hospitality venues from takeaway counters to night clubs, cocktail bars, 5 star hotels and fine dining restaurants. It also provides a full live data dashboard toolbox and an innovative data collect device, both of which are connected to a powerful data cube in order to predict local business trends. With such insight, our clients can then anticipate future business challenges and proactively take corrective actions. To put it simply, HARi’s goal is to increase the number of customers for each of its clients. It covers all the departments from front and kitchen staff to the marketing department, corporate sales, warehouse and to the general management.> HARi closed in December 2020 due to the COVID crisis impating ALL his clients.

Paris, Île-De-France, France

Speaker / In charge of the module related to the New Trends in marketing in the Hospitality business, in Asia. For 2 years. Public: Students in Master of Wine of Kedge Wine School, in collaboration with Hospitality School of Lausanne.

Hong Kong Sar

Responsible for managing the sales, products and marketing departments of the Food Service Division of Classic Fine Foods Hong Kong, together with a fantastic team of experts and an exciting products portfolio. > Management of 5 teams : around 30 passionate people- Sales team - Product managers team - Digital team - Marketing Team - Sales coordination team > Recrutment of a full sales and marketing team > Creation of a Marketing and Digital marketing department, Campaigns and Annual Strategy. Selection and deployment of Digital marketing tools. > Project Manager : - Digital transformation and Innovation of the commercial team ( tools / structure and processes ) - Launch Deployment of the Company CRM with the support of Hubspot team in Singapore- Reshape and customisation of the "Sales Efficiency training program"with the Support of the House of Learning of Metro Group - Operations excellence program with Head of Operation and Customer Service - Customer Service digitalisation with the Head of Customer Service Founding Member of:The Classic Find Foods Group Sales Federation, The Classic Fine Foods Group Digital Federation The Classic Fine Foods Group Marketing Federation

Hong Kong

In charge of the creation of 2 departments ( Teams, processes and digital infrastructures ) and daily management of : Group Marketing department and Corporate Sales department ( 7 staffs ). Achievements : - Creation and management of the full GROUP digital infrastructure ( interactive websites / social media platforms + CRM system and automatisation of processes + monitoring dashboards + connections with table booking systems in the venues + tracking systems - Google Analytics set up + online LIVE booking widget systems + leads automatic management processes + Microsoft Exchange platform implementation ( Work in progress )).- Set up and launch of the Group CRM structure from scratch with a consultancy agency ( CRM system with Microsoft Dynamics + internal processes + staff trainings + digital mkt team recruitment + data marketing strategy + KPI and tracking system monitoring ). - Successful opening of 4 venues in Hong Kong in 12 months : The Ocean, TRi, Hotshot and Cabana in 12 months. - Recruitment of the marketing and corporate sales department + creation of all the processes _ Corporate sales : In 12 months, signature of 118 events with a win rate of 32%.VENUES : Bibo : The Art of Fine Dining / Sheung Wan - - Only " Relais & Chateaux" venue of Hong Kong. - TOP 20 Best new restaurant 2015 - Hong Kong Tatler The Ocean : Sea Inspired Cuisine / Repulse Bay - TOP 20 Best new restaurant 2016 - Hong Kong Tatler - Best New Chef TRi : Contemporary Balinese Cuisine / Repulse Bay - TOP 20 Best new restaurant 2016 - Hong Kong Tatler - Best New Design - 2nd Best New Chef Cabana : Rooftop – Beach - Champagne / Repulse Bay Hotshot : New American Cuisine / Repulse Bay

Hong Kong

In charge of the sales development of the Whole Pernod Ricard Spirits and Champagne range within the Prestige Ontrade Channel of Hong Kong. 350 venues:- 5 stars Hotels- Membership clubs- FIne dining venues- Cocktail bars - Night ClubsAchievements:Revenues X 2.5 in 24 months ( in millions of HK$ )Champagne market shares X 7 in the 5 Stars Hotels in this period. Privileged partnerships X 20 in the Bar and Restaurant audience. COLLABORATIONS : - Collaboration to negotiation and signature of 2 Global deals with 5 stars international Hotel Chain. - Project manager Hong Kong team for the Company "Bar Stars" project in collaboration with Google group. Team:Supervision of a team of 3 account managers.

Hong Kong

• Developing and managing ROI-focused Lead Generation and Brand Awareness Programmes across Asia for the 4 businesses: PURE Fitness, PURE Yoga, PURE Dining and PURE Retail.• Managing Marketing Teams in Hong Kong, Singapore, and Taipei (13 persons)- Co-project manager for the group Digital + CRM platform revamp. Leading / Management / Inspiration / Communication / Innovation / Collaborationwith émotion …

Hong Kong

• Event sales strategy to maintain and drive business growth with MICE agencies and corporate clients and the Marketing strategy with a focus on creating and developing the brand and the different products, in Hong Kong market and overseas.• Management of 2 teams: Marketing (8 persons), event sales (4 persons) _ Corporate events activities_ Global Communication_ Marketing Strategy_ E-marketing_ PR activities_ operational marketing_ Creative department Range of products:12 Bars, Restaurants, night-club & a Junk Boat located in the most strategic areas of Hong Kong including :- the iconic aqua and Hutong located in 1 peking road at TST - armani aqua and armani privé at Chater House - centralthe 4th club of armani group in the world.Achievements : - Launch of Armani aqua + Armani prive - 15 000 sq ft venues in the Earth of Central / Hong Kong in collaboration with Armani Group / Milan.- Reopening of the iconic AQUA after makeover by David Collins Studio- Development of the Corporate Sales department - Creation of the International Resident Dj team ( 4 full time international background resident DJs ) + music and event related program- Collaboration with international TV show on Aqualuna and at Aqua : The Bachelor US and America next Top Model.

Bordeaux - France

• Negotiation of partnerships with portfolio of premium target establishments (Spa, restaurants, bars, luxury hotels, golf’s, casinos) for the launch of Groupon in France and special field operations for new markets in Europe.achievements : - development from scratch a portfolio of 250 actives clients ( restaurants / spas / hotels / private clubs / hair dressers / golf clubs ) in the South west of France.- Sign the first deal worldwide with a Mc Donalds branch . 1400 deals sold in 12 hours in Bordeaux. - Part of the Support team for Belgium Launch and training of new joiner.

Région De Bordeaux, France

The work : research, planning, development and implementation of an Environmental Development andAwareness Task Force that is now successfully running and will be expanded to other areas of the City hall.The object: Employed by the Mayor’s office and reporting to the site Director, to take the City’s already high-level of environmental management to new levels making it the foremost City in France in this area. Within tight time-frames, the role meant that after relevant information had been gathered from the various works and relevant departments, a framework was developed to improve resource management to new standards established in consultation with the Directors. Implementation of the plan involved communicating ideas and benefits both to managers and to workforces in an environment that is often reluctant to embrace change. The communication involved dissemination of information, website development and inter- and intra-department workshops and meetings.

Région De Paris, France

• Training agency staff in the technical explanation, key product differentiation, customer demonstration methods and selling techniques to achieve sales targets • On-site follow-up and review of performances.Clients: Orange, Samsung, Sharp, LG, Tom-Tom,Nokia, Olympus and Archos Staff trained: 1500 collaborators

The Work: imagine and realize Events (the DJ choice, the place, the flyers creation, the media and street promotion, the sponsor’s negotiation, the staff recruitment for the event and the supervisation of the activity)Example of events : Martin Solveig, Bob sinclar, Benny Benassi, David Guetta, Laurent Garnier, Hotel Costes by Stephane Pompougnac, Ariel Wizman, Barrio Latino by Carlos Campos etc..

Région De Bordeaux, France

One of the company’s largest clients was Imperial Tobacco including: Davidoff and JPS cigarettes. For JPS, the brief was to increase sales by marketing the brands to new outlets including restaurants, hotels, bars and night-clubs in Bordeaux. Results: The client base was successfully expanded from 35 clients to 120 substantial clients and Sales volumes from 55 units /month to 780 units/month in 1 year when the tobacco market was falling of 20% a year. For Davidoff, this was a new luxury product launch in the Bordeaux region and the role entailed establishing and directing a small team to introduce the product with high-end opinion professional leaders. Client portfolio: 85 establishments and 450 units/month in 1 year.For the 2 brands, in charge of Events organization in partner’s establishments: 145 events For JPS and 82 for Davidoff.

Worked with and for the Commercial Attaché on various assignments relating French corporate interests in Angola

Master 2, Business Management

Activities and Societies: Member of the School CSR Group

Wset Level 2 - Achieved .

Workshop, Wine Testing

Licentiate Degree, Business/Commerce, General

Activities and Societies: Treasurer of the Campus student association during 2 years