Healthcare - hospitality services and wellness products, including skincareI worked with Founder Natalie M. to launch the Concept.We defined all details of the project :- Concept description and design- Proof of Concept- Go-to-Market strategy and plan to invest in properties and create urban and countryside retreats in the UK and the USA- Brand identity, logo and design, DNA, values and prism- Fund-raising documents, legal prep and initial meetings- Corporate set up, organisation and contracts- all Financials, p&l, capex, opex, IRR and Yield, initial pop ups and launch costs and burn rate

Distribution, eCommerce and Retail – Fine Food and Household GoodsJamie Oliver, Cole & Mason, Zyliss, Ken Hom, CulinareMy target was to transform a traditional company into a modern key player on its market.- MM GBP sales, 130+ people, Distributors, eCommerce and Retail- over 5% yearly CAPEX in NPD and R&D- restructured international sales and distribution to address eCommerce expectations- targetted profitable and sustainable EBIT performance of retail and wholesale- built and implemented a new strategic plan with differentiated goals per Brand- strengthened the Brands identity- redefined world-class Communication & Marketing with 2 agencies in London- accelerated the NPD process- digitalised marketing and communication, and created customer-centric strategy- targetted followers on social media through digital campaigns- reduced DSO by cutting factoring and improved financing of receivables- sourced higher quality, re-localised new Manufacturing partners in China, North America and Europe- reduced inventory by improving logistics and operations planning- streamlined the markets Supply for faster listing and selling on the Marketplace- coordinated with teams at headquarter and within affiliates- reduced operating costs- digitalised all departments- redefined tech services and launched new ERP system with back-office gains- attracted, developed and retained talented people

Distribution, eCommerce and Retail - Wellbeing services & SkincareComplete reorganisation of the 3 companies- optimisation of revenue, ebit and roi on capex, hiring and training of the teamsService, retail and eCommerce- beauty salons and spas - Institut Baumette- development and management of professional services, stores and internet salesNPD in Health, Beauty, Cosmetics & Skincare - Skin'minute- Swiss lab skincare, international developmentMarketing & Brand Strategy - Body'minute- strategy, brand dna, usp, product, packaging, services and communicationSales, Distribution & Trade Marketing - Diffupro

Distribution, eCommerce and Retail - Healthcare services - managed the Swiss company of 60 employees- margins renegotiations with vendors- EBIT gain after boosting sales of Accessories and Services- redefined tech services and launched new ERP system with back-office gains- launched and managed the AcoustiCentre concept in 2009- identified new store opportunities and managed Capex from A-Z- managed and trained Area and Store Managers to adopt new KPIs and practices- accelerated business development (mergers, acquisitions, franchising)- adapted the firm to the 2011 Swiss market liberalization- led the takeover of Acuitis in 2013 : acquisition file preparation, bid, shareholders' identification and targeting, negotiations, due diligence and business development- restructured entirely the organisation and the financials of the network

FMCG spinoff in hot drinks – Teas Special-T machine and capsules project global responsibility (MM€ budget)- creation from scratch- import and export operations for the entire start-up process and business model- sourcing of the ingredients and product definition compliant to FDA/EFSA- hiring and management of the teamAmerica’s Cup manager- organization of the America’s Cup sponsoring program in Valencia, Spain- co-sponsor of Alinghi with AudemarsPiguet

Retail and Distribution – Household, Cosmetics, Healthcare, Salons VP InternationalMD of 4 new subsidiaries: Germany, Switzerland, Spain and the Czech RepublicCHF MM sales and total P&L responsibility for 79 markets, 45% annual growth- worldwide business development strategy- created Swiss HQ from scratch- creation of the Export department from scratch- defined international strategy for investments, launches, pricing and division- handled distribution and follow-up sales on all channels

Designer BrandsGiorgio Armani, Ralph Lauren, Paloma Picasso, Cacharel, Lanvin

Key Account managementLANCÔME

Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain and Qatar

Asia / PacificJapan, China, SE Asia, Pacific (Hawaii, Guam, Saipan)

based in St Thomas, USVI then in Miami, Floridasales and operationsUSA, Canada, Mexico, Caribbean