SAS is the leading airline group in Northern Europe with departures to 176 destinations in more than 30 countries. SAS operates about 150 flights weekly from France, Spain and Portugal to Scandinavia.Director and responsible for the strategic management of operations and sales in France, Spain and Portugal including 10 staff and direction of a General Sales Agent in Portugal. Member of the Regional Management Team (Western Europe).The main tasks for this position are to lead and coach sales team, to represent, promote and sell SAS products, target setting and responsible for strategic and commercial relatioship, to plan and execute negotiation process. Member of management team in Europe, legal representation and general management tasks. Emergeny spokes person.Change management – global European reorganization with structural fundamental changes in teams in France and Spain. Transition plans, outplacement and layoff strategies

VisitSweden is a marketing and communications company, responsible for marketing the brand of Sweden and Swedish products and experiences internationally. VisitSweden is a public, national organisation based in 12 countries over the world and also the National Tourist Organisation.Director and responsible for the strategic management of operations in French speaking countries in Europe (France, Belgium and Switzerland), and Spain including seven staff.Marketing communications manager responsibilities included key-accounts and project management; responsible for the strategic planning and implementation of marketing activities in France; B2B and B2C initiatives, including management of media & creative agencies.Supervision of the social media strategy.Numerous B2B contacts with the actors within the tourism in French speaking countries and Spain (TO, corporate and MICE) in order to increase their sales to Swedish destinations. Manage the sales staff with driven activities towards Swedish destinations and professionals in tourism business to enhance the sales of activities in France and Spain and to reach the sales goals.Daily contacts with journalists and media partners, audiovisual as well as print and web. In charge of the projects with the other public organizations in Paris, such as the Embassy of Sweden, Swedish Trade Council, the Chamber of Commerce and Culture House

Marketing and Sales Director, Southern EuropeSenior international marketing and communications role overseeing the strategic management and implementation of cross-market B2C & B2B marketing initiatives for key hotel, airline, agencies, touroperators and destination clients, drawing on personnel resources across the company.Supervision of the learning and e-learning for travel agencies and management of the different programs.Responsible for the planning and implementation of B2B and B2C initiatives across France, Spain, Italy and Switzerland; PR events, business workshops and sales driven campaigns

Destination Management Company supplying travel services excluding to the travel industry.Director France and International Marketing and Sales Manager for the group.Responsible for the strategic planning and daily operations for France, including the management of 20 staff. Sales and Marketing Director for European offices (London, Brussels, Barcelona, Dublin) of the group in order to develop new partnerships.Responsible for the strategy of the innovation of new sales channels for the group, and the elaboration of the marketing- sales- and quality plans and coordination through the offices. Leisure and MICE sales to European travel agencies and developing the Asia and USA markets.Commercial communication to clients in Nordic countries, Asia and USA and event making in order to increase sales. Responsible for the communication of the company, including the European offices outside France.Negotiation of all contracts in the hospitality industry. (Hôtels, resorts, car rental, restaurants )

Responsible for the area, daily operations, including the management of up to 20 staff. Contacts with airports, air companies, local authorities, local partners. Entire responsible for new destinations, their budget and to build them up together with the guides and tour leaders.Various presentation for the public in large. A part of the team making the creative material such as brochures and other promotional publications.Responsible for all training of the staff including implementation of the company’s strategies for the internationally based offices.In Turkey, on order of the Swedish Embassy, elaboration of an evacuation plan for the weekly 450 persons due to the Gulf crises.