Pierre Woreczek Email and Phone Number
Pierre Woreczek work email
- Valid
Pierre Woreczek personal email
- Valid
Pierre Woreczek phone numbers
The consumer is clear. He does not trust politicians to build a better future. He places his hope in companies and their brands. Unfortunately, this hope is often disappointed since the same consumer also declares that a large majority of brands can disappear without causing a problem. Such a waste !Building a brand in the face of new issues is one of the biggest challenges for business leaders today.You want your brand to have real meaning in people's lives.You think that the Purpose of your brand is not strong enough to win more fans, more exclusive customers every day.I support business leaders in defining and staging their brand's Purpose to address the challenges of the future and make it indispensable in its market and in society.If you are interested, here is a link to book an interview where I will share with you my experience in developing the Purpose of winning brands.📞 Book your exchange: https://bit.ly/Call-PierreHOW I SUPPORT MY CLIENTSForty years of experience in the service of major French and international brands ((McDonald's, Kingfisher, Cadbury, Jacobs Suchard) have led me to develop a point of view and a methodology which allow to define the Purpose of brands and its impact on the company's strategy and action plans both externally and internally.RECOMMENDATION"Pierre is one of the pillars of McDonald's success and growth in France and Europe. He has helped McDonald's Europe through all crises to become the group's most profitable region in the years 2010-2015." Denis Hennequin CEO McDonald's Europe, CEO Accor, Chairman of the Board Picard SurgelésMY CONVICTIONIn a context where the growth of turnover and ROI is often insufficient, I am convinced that the first founding act of lasting success is the definition of the Purpose of the brand. Often, this is weak, outdated, generic, even non-existent or poorly defended. Once the Purpose has been defined, success depends on the company's ability to nurture this Purpose with the most iconic moves possible.
Rocket Thinking
View- Employees:
- 2
-
Co-FounderBerg Guitares Electriques Jan 2022 - PresentBerg Guitares Electriques is the first brand to succeed in reconciling the best sound, lightness and look with respect for the planet.
-
Co FounderRocket Thinking Jun 2020 - PresentAnticipation and quick reaction are key drivers of successful companies.However :• there are less and less people and resources with enough time to scan the future and anticipate,• rhythm of context changes is faster and faster. As a consequence, continuous assessment of strategy and solutions aligned with the Brand Vision and the Brand Purpose becomes critical. Anticipation is about being a champion of fast decryption and decision. Ideally it requires two components :… Show more Anticipation and quick reaction are key drivers of successful companies.However :• there are less and less people and resources with enough time to scan the future and anticipate,• rhythm of context changes is faster and faster. As a consequence, continuous assessment of strategy and solutions aligned with the Brand Vision and the Brand Purpose becomes critical. Anticipation is about being a champion of fast decryption and decision. Ideally it requires two components : • on one end, a robust anticipation method keying on high tech for information decryption, continuous strategic conversation process and a solid Brand Purpose as a guideline for complex decisions,• on the other end, a small, flexible, super-qualified team to drive this process.This is what we have created at Rocket Thinking with 2 partners teaming up to provide 4 anticipation solutions. It enables within Organisations the fast implementation of a continuous process for quick strategic decisions and operational adjustments.Rocket Thinking was co-founded by Pierre Woreczek and Eric Janvier :• a pair of partners combining 60 years experience at the highest level in many countries,• a broad scope of expertise covering Strategy, Brand, data and technology,• a creative approach shared for more than 25 years,• the best of strategy and state of the art technology to address challenges of years 2020. Show less
-
Founder And PresidentForever Changes Feb 2019 - PresentParisConsulting company in strategy and business transformationTo make their brand unique and indispensable, Forever Changes supports top management in defining their Brand Purpose as well as the strategies and initiatives necessary to bring it to life.
-
Chief Customer OfficerKingfisher Plc Mar 2016 - Jan 2019London, United KingdomMember of the Group Executive Kingfisher PLC- Main achievements: the new company brand strategy and customer experience; the development and the launch of the new international home improvement brand GoodHome. -
Chief Strategy, Customer And Digital OfficerMcdonald'S Europe Jan 2010 - Dec 2015Geneva Region, SuisseCorporate Senior Vice President in McDonald’s Europe (40 countries, turnover of 25 billion euros, in charge of 40 people)- Main achievements: the strategy “ From fast food to good food fast“, the move from the red to the green logo; the re-imaging of 6000 restaurants; the new store service platform; the premium sandwich range; the digital transformation in Europe; the European Digital University; the data policy;the implementation of a customer centric organisation built around new… Show more Corporate Senior Vice President in McDonald’s Europe (40 countries, turnover of 25 billion euros, in charge of 40 people)- Main achievements: the strategy “ From fast food to good food fast“, the move from the red to the green logo; the re-imaging of 6000 restaurants; the new store service platform; the premium sandwich range; the digital transformation in Europe; the European Digital University; the data policy;the implementation of a customer centric organisation built around new technologies and social networks.- Results: Europe best performing region with 40% of the worldwide profit and 55 % of the worldwide profit growth with only 20% of the total restaurants of the system; the P for planet program. Show less -
Chief Brand & Strategy OfficerMcdonald'S Europe Jul 2005 - Dec 2009Région De Paris , FranceIn 2005, I created an organization centered around the customer. For the first time, it brings together under a single authority the brand and corporate strategy, research, marketing and sports partnerships, social responsibility and sustainable development, product innovations, restaurant design and construction.Member of the European Management Board, the Global Marketing Board and the Global Strategy Board.
-
Vice President European Food StudioMcdonald'S Europe Jul 2003 - Jun 2005Paris RegionMain achievements: creation of the first Food Studio in the world; development and launch of Big Tasty, Wraps and Salads across Europe through the integration of the various necessary functions within a single team.Results: Big Tasty 4.4% of Europe sales, Wraps 4.3%, Salads 1.3%.
-
General Manager Marketing And R&D Cadbury FranceCadbury France Jul 2001 - Jun 2003Paris Region , FranceTurnover of 600 million, in charge of 100 people- Main achievements: merging three old companies (Kraft Confectionary, La Pie Qui Chante, Poulain) into one with the implementation of a common consumer organisation; relaunch of 4 major brands (Hollywood Chewing Gum, Malabar, Carambar, Poulain).- Results: record performance (market share, sales, profit) of Cadbury France in 2002.
-
Vice President Marketing, Research And CommunicationMcdonald'S France Apr 1996 - Jun 2001Paris Region , FranceMember of the French board of Directors.In charge of the relationship with the executive committee of franchisees.Turnover of 1.8 billion euros; marketing budget of 85 million euros.- Main achievements: creation and implementation of the French model « born in US, made in France »; development and launch of the first products rooted in the French culture (Croque McDo, Potatoes, McDeluxe, Cheese Saga); introduction of the first communication promoting quality.- Results:… Show more Member of the French board of Directors.In charge of the relationship with the executive committee of franchisees.Turnover of 1.8 billion euros; marketing budget of 85 million euros.- Main achievements: creation and implementation of the French model « born in US, made in France »; development and launch of the first products rooted in the French culture (Croque McDo, Potatoes, McDeluxe, Cheese Saga); introduction of the first communication promoting quality.- Results: despite the « Made Cow » crisis and the anti-americanism, McDonald’s France became the second most profitable country after the US, enabling the franchisees to realize one of the highest cash flow in the world. Show less
-
PartnerJean&Montmarin Advertising Agency Aug 1988 - Mar 1996Paris Region , FranceSupervision of the brands Yoplait, Herta, Vivagel, Suprême des Ducs du groupe Bongrain, Teisseire, Suze de Pernod, Lindt, Maison Verte de Reckitt et Colman, De Dietrich, Unisabi, SFR, Saint-Gobain vitrages,Caisse d’Epargne de Paris, Mondial Assistance.
-
Marketing Group Manager At Grand MèRe Coffee/Product Manager At Jacques Vabre CoffeeJacobs Suchard Oct 1981 - Dec 1987Paris Region , FranceAt Cafés Grand Mère, in charge of the Carte Noire brand, new products and trade marketing. In particular, development and launch of the Douceur Noire coffee.At Cafés Jacques Vabre, in charge of the Régal, Nectar, El Gringo and Maestro Lorenzo brands.In particular, development and launch of the El Gringo brand.Head of sector at the Paris regional office.
Pierre Woreczek Skills
Frequently Asked Questions about Pierre Woreczek
What company does Pierre Woreczek work for?
Pierre Woreczek works for Rocket Thinking
What is Pierre Woreczek's role at the current company?
Pierre Woreczek's current role is Purpose & Data Driven Culture - Connect Culture, Purpose, Brands & Customers in a dynamic world of change. Specialist in mission-driven companies..
What is Pierre Woreczek's email address?
Pierre Woreczek's email address is pi****@****her.com
What is Pierre Woreczek's direct phone number?
Pierre Woreczek's direct phone number is +4420737*****
What schools did Pierre Woreczek attend?
Pierre Woreczek attended Hec Paris.
What skills is Pierre Woreczek known for?
Pierre Woreczek has skills like Business Strategy, Leadership, Customer Insight, Management, Strategic Planning, Customer, Marketing Communications, Marketing Digital, Design, Market Research, Marketing, Entrepreneurship.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial