Since late summer of 2022, I have been leveraging generative AI systems to build tools and platforms.The Prompt (2022-23): I built an automated email newsletter platform that sent out weekly emails to subscribers.Trend God (2023): I built a system that generated up-to-the-minute trend reports for a fee. PSFK IQ (2022-2024): I built a client portal that managed trend and innovation content. New content is identified through a mix of human and ML research, and then copy and imagery are developed. Broadmind Consulting (2023): I built several AI tools for research and media companies, including NelsonHall, Freedonia, and Skift. Tools included chatbots and PDF applications.The Earnings Call Podcast (2023): I created an automated process that would find and analyze the financial statements of major companies. Eventmind (2024): I built a tool that has been trialed by several leading organizations (Ascential, Medialink, Possible, SAP) at their events and conferences. The Earnings Call Report (2024): I evolved the podcast process to create analytical newsletters that publish shortly after a corporate earnings call ends.Click & Solve Books (2023): I added QR codes throughout printed, out-of-copyright whodunnit books to allow the reader to interact with digital twins of the main character. Available to buy via Amazon, the AI avatars included Sherlock Holmes in the Hound of the Baskervilles.

I have co-founded Eventmind with my friend Peter Stubbs to revolutionize the event industry through AI-driven insights and automation. Eventmind leverages cutting-edge AI technologies to enhance event planning, management, and attendee engagement, providing innovative solutions that transform the way events are experienced and executed.

At PSFK, I founded and led a globally recognized consultancy that has been at the forefront of guiding top-tier companies in technology, retail, lifestyle, and consumer goods sectors through digital evolution and innovation. Our mission is to help clients understand and harness the power of market-driven insights and AI-powered solutions to navigate and thrive in a rapidly changing landscape.Key Achievements:Strategic Guidance: Influenced tech-innovation adoption strategies at a corporate level, shaping digital transformation initiatives across various sectors, including collaborations with Silicon Valley giants and global brands.AI-Powered Insights: Developed AI-driven platforms like PSFK IQ, providing actionable business intelligence that enhances decision-making for marketers and executives.Thought Leadership: Published influential whitepapers and hosted expert forums on AI’s impact on business, contributing to industry-wide recognition for driving ethical AI integration.Comprehensive Research: Directed in-depth research projects that shaped marketing strategies and product innovations for leading lifestyle brands, including retail giants, automotive leaders, and consumer goods companies.Market Trends: Led trend analysis and forecasting initiatives, enabling clients to stay ahead of market dynamics and capitalize on emerging opportunities.

Wallkit is a subscription platform designed for media companies and digital content owners that I co-founded with my friend Tim Roho. We help clients quickly set up cloud-based systems to collect subscription fees, share sales success, and earn revenue from other content owners. Our CRM-first approach maximizes sales while providing a seamless experience for both publishers and subscribers. Today, I play an advisory role to Tim as he manages the day to day business.

As an advisor, I leverage my experience to guide startups and established companies on future trends and innovative strategies. My goal is to help clients stay ahead in their industries by understanding and capitalizing on emerging opportunities.

At Broadmind, we believe in the transformative power of generative AI to accelerate innovation, create new customer experiences, and enhance team efficiency and effectiveness. We provide AI agents that offer the services and support needed to get started with generative AI, helping our clients innovate and stay ahead in a rapidly evolving digital landscape.

TREND GOD was at the forefront of market research innovation, utilizing AI-powered agents and extensive knowledge bases to provide unparalleled insights into trends, company analyses, and industry forecasts. Our goal was to enable businesses to make informed decisions and stay ahead of the curve by understanding and leveraging the latest market trends.

The Prompt explored how AI and automation tools could create custom email newsletters for businesses and individuals. At our peak, we sent 40 different emails weekly, covering various industry sectors, technologies, and business topics. This project taught me valuable lessons about building content-generating systems and understanding audience needs.

Retail Innovation Week was a week-long celebration of retail and consumer experience innovation. We brought together business leaders, change agents, and practitioners to discuss and debate the future of retail, highlighting new sales channels, enhanced customer experiences, and hyper-personalization strategies.

Papa Tees was an exploration in fundraising for youth groups in Central America, combining local design talent with programmatic technology. This side project celebrated community gathering places and supported local development.

Co-Live Costa Rica aimed to attract digital nomads to Costa Rica as a place to live, work, and play better during the pandemic. We provided an inspirational and rewarding experience for creative professionals, blending meaningful work with a beachside lifestyle.

PSFK UK was an online luxury consultancy that I (PF) started with my friend Simon King (SK). It provided insights into the luxury market, helping clients navigate trends and opportunities. When the project ended, I kept the URL I had bought and used it for a new project that I started in New York and ran for 20 years.

Set Loose Movies was a pioneering film studio that I launched with my friends and filmmakers Ben Moulden and Paul Andrew Williams. We created shareable video content, helping clients leverage early digital media trends.

At Arnold Interactive, I guided clients through the early stages of digital marketing, helping them understand and leverage new internet technologies.

Together with my friends Dom O'Neil, John Cunningham, Simon King and Tom Watts, we launched the UK office of Bertelsmann-owned agency Pixelpark - an online marketing agency where I helped clients navigate the first dotcom boom, providing insights and strategies for digital success.

At Syzygy, I worked with clients to develop digital strategies and campaigns, helping them embrace the opportunities of the first internet era.