Research Manager
CurrentResponsible for day-to-day management and delivery of research projects using traditional qualitative methodologies, integrated with modern techniques of online communities and co-creation. Through analysis and strategic thinking, I generate 'social intelligence' for brands to maximise their relevance and appeal to consumers.Additionally, I work as part of the Social Media team at FACE, using our proprietary social listening tool PulsarTRAC to generate insights around consumer online… Show more Responsible for day-to-day management and delivery of research projects using traditional qualitative methodologies, integrated with modern techniques of online communities and co-creation. Through analysis and strategic thinking, I generate 'social intelligence' for brands to maximise their relevance and appeal to consumers.Additionally, I work as part of the Social Media team at FACE, using our proprietary social listening tool PulsarTRAC to generate insights around consumer online behaviour, and perceptions of categories and brands. This is then used to inform brand positionings and generate actionable media strategies.----FACE is the co-creation agency. We help brands to stay ahead by doing things with people rather than at them. Based in London and New York we operate all over the connected world. Our team consists of researchers, planners and creative technologists as well as thousands of networked consumers and experts within our co-creation communities.In the last year we’ve helped companies like Unilever, Nokia, Google, Coca-Cola, GSK, Molson Coors, Pfizer, O2 & Reckitt-Benckiser solve old problems as well as find breakthrough solutions to new challenges. Show less
