Piers Lowbridge Email & Phone Number

Southampton, England, Gb

Portsmouth, England, United Kingdom

Senior Marketing Role:• Conduct daily KPI reviews & generate weekly reports.• Present department updates to the board and other departments.• Manage contractors & ensure KPIs are met.• Develop marketing plans aligned with product roadmap.• Oversee department budget & create business cases.• Conduct interviews and staff performance reviews.• Manage brand identity and guidelines.• Produce editorial & artwork for publications.• Curate case studies & application guides.Technical Marketing Role:• Weekly engineering meetings for product development.• Create technical datasheets & install guides.• Convert engineering content into marketing materials.• Analyse photometric files & extract content.• Generate lighting design plots for competitor benchmarking.• Log product & feature requests for review with engineering.• Research regulations & manage applications/memberships.• Provide technical support via phone & email.Digital Marketing Role:• Update company website via CMS (Wordpress).• Manage website assets & version control.• Monitor & report website performance using web tools (Semrush, Google Analytics, Google Ads).• Develop & Implement SEO & social media strategy.• Optimise press releases for SEO & manage distribution.• Develop newsletter sign-up strategies & email campaigns.• Manage CRM system ensuring GDPR compliance.• Synchronise contact database across platforms.Product Marketing Role:• Manage 29 families across 8 sectors, totalling over 22,500 variants.• Oversee OEM distributors per brand guidelines.• Conduct market research & competitor analysis through various channels.• Generate SWOT analysis to identify company & product USPs.• Create optimised content for distribution channels (socials, newsletters, press releases, blogs).• Develop product campaigns in line with market trends.• Provide product training for new starters & staff presentations.• Demonstrate products to clients.• Perform product & lifestyle photography.

Brighton, United Kingdom

Marketing Manager Roles:• Management of product brand identity• Management of event & exhibitions planning, organisation & logistics - Worldwide• Management of media services, budgets and ROI tracking • Management of advertisement, budgets and ROI tracking • Management of Google Adwords, Advert Campaigns & PPC and ROI tracking • Management of website SEO• Management of product discussion/support forum• Management of social media platforms for multiple business units• Management of social media marketing budget and ROI tracking• Writing and creating content optimised social media• Scheduling social media posts, adverts and campaigns• Product & event photography• Hardware data sheet creation• Software user manual production• Magazine advertisement design• Content Management System control• Customer Relationship Management system controlTechnical Manager Roles:• Technical support to all staff and customers by phone, email, or face to face• Admin/Moderator for support forum• Designing & building hardware test rigs• Bill of Materials / cost model generation• Mobile app testing - debug/alpha/beta release & customer bug reports• Software testing - debug/alpha/beta release & customer bug reports• Hardware testing - debug/alpha/beta release & customer bug reports• Customer troubleshooting• Bug tracking and reporting• Feature updates request logging, reviewing & roadmapping• Commissioning software for shows, events & exhibitions

Romsey, Hampshire, United Kingdom

Marketing Manager Roles:• Responsible for the corporate identity, marketing activity and product lines of 5 B2B companies and one B2C company under the group umbrella.• Marketing strategies, product launches, product campaigns, web SEO optimisation, Google analyticsmanagement, email campaigns.• Sales support material creation - pricelists, presentations, payback calculations, operational and maintenance manuals.• CPD presentations and issuing of certification.• Management of 11 company websites by several CMS platforms.• Content management of intranet and online image data bases, as well as content tool kits for staff, clients, end users.• CRM system - build, implementation, operation and management of resources.• Software suppliers to the employer.• Outsourced resources - CMS architecture, lighting design, product design, BIM, photometry.Technical Manager Roles:• Technical support (internal & external) via phone, email, & face to face.• Product training and demonstrations, from new & existing employees to customers, for education on existing & latest product information.• Create & deliver product updates, installation / setup guides, procedures & warranty documentation.• Conduct product research, sourcing, procurement, meetings and compatibility matrixes.• Conduct & manage product design, development, testing, bid reviews, cost models and BOMs.• Lead and develop product naming, pricing, coding, features/benefits & USP analysis, competitor analysis, product labels, box labels, box templates, packaging design, data sheets and productising.• Project management - high end installation trials from quotation stage to delivery, installation and rollout.• Attend meetings and site visits for installation troubleshooting, technical support, rectification, commissioning.• Reports - Health & Safety Risk Assessments, Method Statements, RAMS, Site Reports.• Regulation & Standards - fire, bathrooms, buildings, wiring, BIM, photometry, DMX, DALI, Emergency.

Romsey, Hampshire, United Kingdom

• Responsible for managing the corporate identity and marketing activity including PR, Events and Editorial of 5 B2B companies under the group umbrella.• Events management - from trade counter displays to 300 square meter bespoke builds, covering show briefs, budgets, messages, artwork, setup and show management.• Social media - setup across several platforms, creation and management of strategies and content plans.• Management of Newswire services and press contacts for company news, shows, events, products, awards.• Management of media contacts for copy deadline of editorial and advertisement artwork.• Research of target publications and contacting with relevant copy.• Producing content and design for newsletters, presentations, E-shots, award entries, case studies and paybacks.• Producing, presenting & management of annual marketing budget to suit the marketing strategy throughout the year.

Romsey, Hampshire, United Kingdom

• Head graphic designer for PhotonStar group plc, responsible for managing the corporate identity of 5 B2B companies under the group umbrella.• Branding Management – guideline documentation, company logos, watermarks, standard company text, letterheads, quote/sales templates, MS Office templates.• Sales support material - business cards, data sheets, brochures, catalogues, sample cases, gatefolds, case studies.• Outbound Marketing - Newsletters, adverts, corporate gifts, stationary, post cards, banners, POS, displays, exhibition design and trade shows.• Product photography, installation photography, show photography.• IT technical support to the office.

Southampton, United Kingdom

• Innovation, creation and implementation - CAD, 3D and 2D; Website design, graphic design and print design/preparation; Sketching, marking rendering and model makingCompleted Projects:• Game Ltd – Creating cutting edge posters for Game and Gamestation. These included console deals, digital device adverts and future pre-order product posters: Gears of War 3 and Modern Warfare 3. As well as this, an array of certificates for the Game Group Ltd Store awards• Portsmouth News – Cleaning up artwork supplied by a client and utilising the imagery to produce an advert• HBailey Fashion – High Profile fashion website London based designer HBailey, including Flash galleries, video and music embedding and sign up forms. All on top of the standard, intro, about, product and contact pages• Tuquire Hussain – On behalf of a subcontractor, a 2D logo was converted into a rotating 3D animation for use on a Muslim information website, Alipur Shareef• L-Berry Bikes – Design, CAD modelling and Engineer drawings of a concept bike, Including logo and renders• Testosterone Muscle – Created a template for the UK’s newest and biggest body building forum, along with company logo, business cards, flyers, adverts, posters, magazine spreads and T-shirt designs• Brickhouse Gym – Designed the National weightlifting competition poster for Brickhouse Gym

Web ~ Graphics ~ Models ~ Sketch ~ Marker ~ CADInnovation, Creation & Implementation

Segensworth, Fareham

• Designed and produced a leaflet, logo, flyer, Yellow Pages and free newspaper advertisements and website• Responded to an ITT, gathered Terms of Reference, produced a design proposal• Delivered a sales presentation of advert and website concepts including timescales and costs• Prototyping the website, customer demonstrations, tracking and reporting progress, controlling customer changes to the specification, component and system testing, supporting User Acceptance Testing and deployment and finally, sign off and payment

• Assisted the Operations Manager and contributed to bridging the gap between the company’s design office in London and the manufacturing and operations site located in Poole in Dorset• Conducting research and development, sourcing, manufacturing, purchasing and production• Maintaining tracking sheets, project plans and technical files, Far Eastern Suppliers and the stages of development, manufacture and shipment• Detailed and amended several technical drawings and produced conceptual drawings for bespoke customer projects along with bills for materials for in-house costing purposes• Completed end of month and end of quarter predicted and produced sales figures• Filmed, edited and produced a DVD for the company showing its production methods and processes

Ba (Hons) - Sandwich, Industrial Design, 2

> Product Design, Conceptualisation, CAD, Materials & Processes. > Graphic Design & Website Design > Product Marketing & Branding (B2B &.

A Level, Product Design, 3D Design, Photography

A-Levels: > Product Design (A) > 3D Design (B) > Photography (A) > ICT Key Skills Level 3 (Pass).