Piers Mathieson is an entertainment industry veteran with over 40 years of experience. From his early start as a child actor in New York City, he quickly gained recognition in off-Broadway stage productions, commercials, voice-overs, and movies. With a diverse skill set encompassing directing, scriptwriting, photography, music, and management, Piers has become a valuable source of expertise and productivity.Transitioning to the music industry, Piers excelled as a production coordinator for major labels like MCA, EMI, and Universal. He went on to establish his own successful management company, securing publishing deals and negotiating contracts for renowned recording artists, music producers, and songwriters. Notably, he co-managed Brittany Murphy and Kirsten Dunst, and contributed to the successful soundtracks of films such as "Juice" and "The Bodyguard."In 2007, Piers founded Molassy Marketing Group, specializing in social media marketing. His clientele included prestigious brands like Audemars Piguet, Le Mystere, and Warner Bros. recording artist - The Indecent. Additionally, he served as the Director of Social Media Marketing at Worldnow, Inc., shaping the company's social media presence and establishing it as a trusted content source for numerous television stations. Piers also developed a thriving social media consulting practice, catering to local TV news stations across the United States.Piers's expertise extended to providing actionable insights through social media measurement as a Consultative Analyst for prominent organizations including ABC, Sinclair Broadcasting Group, Warner Bros., Cox Media Group, CNN, TechCrunch, Mashable, and Ellen DeGeneres. In 2019, he joined Facebook, lending his expertise to a wide range of industries through paid media campaigns, before finding a professional home at Lofty.To be continued...