Pierson has 30 years of Retail Supply Chain experience, making him a seasoned veteran within the domain. His consultative approach to working with customers and partners alike permits him to deliver clear-cut independent insight into how technology can deliver true business outcome value across Retail, Hospitality and Consumer markets. Focusing specifically upon Retail and all its sub-sectors, his experience covers Merchandising, Allocation, Category Management, Fulfillment, Distribution and Logistics omnichannel execution strategy. He provides the necessary guidance as to how innovation delivers competitive advantage and how a data-centric approach to Retail business is now the new norm, particularly around Online to Offline (O2O) consumer behaviour and optimising the customer/guest experience.Pierson works with and manages Onsite/Nearshore/Offshore teams and has experience of adapting to the many cultural challenges arising from working with and consulting in countries across Europe, the Middle East and Asia. He is a keen advocate of leveraging the underlying Business Intelligence/Analytics information inherent within Retail Supply Chains to improve processes, drive growth, margin and profitability, and gain Retail competitiveness.