👉 In my current role at Mercedes-Benz Management Consulting, I lead both external and internal communications with a strong focus on employer branding. My primary challenge is effectively conveying our unique strengths as an employer to a highly selective and sought after audience, who are also targeted by top external consulting firms, tech companies, and startups.As the recruitment of top talent is one of the most critical challenges for companies, the importance of employer branding continues to grow — I am driven by the opportunity to address this pivotal challenge. What fascinates me most about employer branding is that it goes beyond merely selling a product; it involves influencing one of the most significant decisions in a person's life — the choice of their employer.🔙 Previously, I founded my own marketing agency in the web 3.0/blockchain space, served as a project manager at the innovation platform NXTGN, and gained valuable experience across both corporate and startup environments.Outside of work, I am a passionate athlete and co-organizer of the Stuttgart run club TUESDAY ATHLETIC.