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UPSTREAM MARKETING, CLINICAL & PRODUCT DEVELOPMENTInternational Healthcare Markets (US,EU)- Start-up and mature companies – Consumer and professional markets. – Biotechnology, Medical devices, Diagnostics.Visionary leader with strong strategic execution capabilities. Creative, results-driven and highly motivated hands-on executive with multi-cultural/multi-country experience. Proven track-record of developing breakthrough product concepts based in scientific, clinical and market reality and seeing them through to commercialization. Strong experience in patent development, gaining traction with thought leaders, product design, business case development and analysis.Market development strategies and execution from concept to product launch – Biomarker assessment and clinical validation of diagnostic products - Manage clinical decision makers and clinical investigators - Cost-effective market development and market introduction tactics – Product design and specifications.
Citros Diagnostics Consulting
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DirectorCitros Diagnostics Consulting Nov 2014 - PresentGent Area, BelgiumConsulting. Identifying and developing products and business opportunities in the field of medical diagnostics.
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Director Of Product And Clinical Development New Diabetes ProductsAlere, Inc. Mar 2012 - Feb 2015BelgiumProduct portfolio development of novel self-monitoring devices to improve the clinical outcomes in diabetes patients.• Conception and development 2 new products for diabetes self-monitoring. For two distinct markets: testing C-peptide for the (pre)diabetes markets and Insulin testing for the T1 diabetes market.• Market research and product concept testing with consumers and KOL’s. • Identified and contracted partner with enabling technologies for low cost self-monitoring. Product requirements. Prototypes are now available for clinical testing.• Design and funding of 2 pivotal clinical trials for these products -
Director Of Product DevelopmentPronota N.K.A. Mycartis Jun 2009 - Jan 2012BelgiumResponsible for the identification and subsequent clinical validation of marketable clinical applications of novel biomarkers generated by Pronota’s technology engine.• Defined clinical application for 2 novel heart failure markers, filling currently unmet clinical needs (volume overload and improvement of BNP performance). Filed relevant patents applications.• Developed and implemented a clinical validation program with key opinion leaders. Primary focus was on validating volume overload marker in heart failure patients. Results partially published.• Specified clinical applications for biomarkers for predicting pulmonary mortality, pre-eclampsia and ischemia. 3 patents filed.Pronota NV has been acquired by BioCartis NV and spun of as MyCartis NV.
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Founder & ManagerInnovative Metabolic Devices Bvba May 2008 - Aug 2011Gent, BelgiumCompany developed the combined use of glucose and ketones to predict hypo- and hyperglycemia in type I diabetes. In 2011 the IP was sold to Abbott Diabetes Care. The United States Patent 8,718,943 was granted on May 6, 2014: Method and device for utilizing analyte levels to assist in the treatment of diabetes.
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Director Of Marketing And Clinical DevelopmentAlere, Inc. Dec 2004 - Sep 2007Stirling - ScotlandUpstream marketing and product development for a BNP monitor for home use. Market development analysis for this novel product concept.• Drove the development of the marketing spec (consumer needs, price points, functionality)• Designed the clinical validation program from proof of concept, algorithm development, and algorithm validation up to PMA submission study.• Leading a cross functional team.• Drove the development of the Product requirement specification.
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Founder & ManagerInnovative Medical Devices Bvba Jan 2002 - Dec 2004Gent BelgiumDuring a 3 year lock-out period after the acquisition of Alere's diabetes division by JNJ, I ran a start up in metabolic monitoring (ketones – FFA’s) for weight loss applications. The Company was acquired by Alere in 2004.
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Marketing Director UsAlere, Inc. (Pka Inverness Medical Technologies Inc And Selfcare) Feb 1998 - Oct 2001Boston, UsaP&L and new product development responsibility for retail marketing, US division as well as product pipeline development.• Rejuvenated tired vitamin range (protrega, Stresstabs) and introduced new herbal line resulting in additional 5 SKU’s in all major drugstore chains in 2 years time. Reduced manufacturing cost with 30% by increasing sales volume through supplying both the ‘branded’ and the ‘generic’ Stresstabs.• Developed wireless diabetes concept.• Developed and designed the various glucose monitors for JNJ (Alere’s main customer)
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Marketing Director EuropeInverness Medical Nka Alere, Inc Feb 1994 - Feb 1998Gent, BelgiumP&L and new product development responsibility for consumer marketing in Europe as well as product pipeline development.• Set up European sales and marketing organization for fertility testing and generic glucose strips. Realised 20 mio$ turnover by 1997.• Designed One Touch Ultra (now sold by JNJ) This product won “best product of the year award” by Consumer Report, twice.• Product development work for Home HIV testing. Presented the epidemiological case for HIV home testing to the Department of Health in the UK.
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Product Manager, Marketing ManagerMedisense, Inc. 1989 - 1994Utrecht - Netherlands, Antwerp - Belgium, Strassbourg - FranceSuccessful launch of the first glucose biosensor for home monitoring by diabetics in Europe. Product spec production for various other diganostics.
Piet Moerman Skills
Piet Moerman Education Details
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Medecine -
Vlaams Ecomnomisch VerbondMarketing
Frequently Asked Questions about Piet Moerman
What company does Piet Moerman work for?
Piet Moerman works for Citros Diagnostics Consulting
What is Piet Moerman's role at the current company?
Piet Moerman's current role is Director at Citros Consulting.
What is Piet Moerman's email address?
Piet Moerman's email address is pi****@****hoo.com
What is Piet Moerman's direct phone number?
Piet Moerman's direct phone number is .781.647*****
What schools did Piet Moerman attend?
Piet Moerman attended Ghent University, Vlaams Ecomnomisch Verbond.
What are some of Piet Moerman's interests?
Piet Moerman has interest in Environment, Economic Empowerment, Health.
What skills is Piet Moerman known for?
Piet Moerman has skills like Start Ups, Product Marketing, Lifesciences, Product Development, Product Launch, Research And Development, Biotechnology, Cross Functional Team Leadership, Clinical Development, Life Sciences, Product Management, Validation.
Not the Piet Moerman you were looking for?
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Piet Moerman
Belgium -
1vandenbroele.be -
Piet Moerman
Docent At Hogeschool Voor Wetenschap & Kunst, Sint-Lucas Departement ArchitectuurBruges Metropolitan Area1skynet.be -
Piet Moerman
Belgium
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