We are a Dublin-based developer of innovative software. Our flagship product is TVadSync - it uses proprietary automated content recognition software to create real time data on where and when TV ads appear. We use that data to enable online and mobile campaigns by seeking impressions from devices in households that have been exposed to a specific advertising campaign.Short bursts of buying activity in the time frame of the ad playing and shortly thereafter by matching profile of channel and available inventory delivers 'Second Screen' ads with far higher engagement than regular online advertising - creating huge uplift in both brand and performance marketing KPIs. Unlike most competitors, our approach solves the challenge of reach and scale that other client-side second screen ad products have, by tapping into massive amounts of ad inventory across multiple ad exchanges and social networks.

Jinny Software delivers a range of messaging, media, call completion, and other VAS platforms to mobile operators around the world. I work on new business model development and am responsible for two main propositions:VAS in One (ViO): full suite of VAS applications (SMSC, MMSC, USSD, Voicemail) in a single platform which helps to reduce cost, energy footprint and management headaches and increases TTM and operational efficiency and can be managed from a single dashboard. ViO can be deployed as CPE or in a private cloud set-up where it might serve multiple operating entities from one place. Mobile Advertising: Jinny's proprietary mobile advertising management platform lets operators deliver advertising to their subscribers over a wide range of channels - opens opportunities for operators to effectively compete with OTT/advertising-supported services.

At Myriad Group AG, global leader in mobile technology that has shipped over 3.5 billion software applications in more than 2 billion mobile phones, I was responsible for social messaging propositions for both mobile operators as well as OEM/ODMs. Myriad's full portfolio includes browsers, messaging, Java, social networking, user interfaces and middleware for all types of mobile phones, from ultra-low cost handsets to advanced smartphones. Myriad Group operates worldwide, with offices in Switzerland, France, UK, USA, Mexico, China, South Korea, Taiwan, Japan and Australia. Headquartered in Dübendorf Zürich Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).

Winner of 2008 AND 2009 Eircom Web Innovation AwardShortlisted 2008 Golden Spider Awards—Best Mobile ApplicationWinner Dublin Docklands Innovation Park Enterprise AwardMobile service founded on the principle that as consumers are increasingly using mobile handsets to access web services, location becomes the most important part of social networking. Locle sits in between a web service and a mobile application that lets users interact with their friends and contacts from the phone’s address book and external social networks. Reached 500,000+ downloads, all achieved through viral marketing.

Call4Care is the world’s first Mobile Operator that acts as a an aggregator for fundraising on behalf of charities, directing 10% of its revenues to the Red Cross, The Heart Foundation and Amnesty International amongst others. Managed channel relationships as well as relationships with technology vendors (mobile banking and remittance products, mobile games and mobile lottery).

NITC is an international trade consulting firm based in Amsterdam, clients include Enterprise Ireland, Invest NI and the Dutch Ministry of Economic Affairs. Senior Consultant on a range of projects, including trade missions, sector specific business development and technology sourcing visits by foreign delegations. Advised and supported business development efforts into Dutch, German, Belgian and French market on behalf of several clients in the technology and telecom sectors.