E D P I E T K I E W I C Z Email & Phone Number

New York, Ny, Us

New York, New York

CXD/Interaction, Curated Commerce, In-Content contextual technology enagagement scienceIndependent Audience Development / user science design; cross-device to full-screen ad formatsResearch/Development, Rapid Prototyping, Transmedia Entertainment, Video ProductionTransmedia aggregating platform connecting entertainment properties to fans—reinventing storytelling by remixing video, print, and merchandise around comic books, sci-fi, & fantasy brands

New York, New York

Assessed global assignments, e.g., appearances, commissioned topics, expert panels, keynote speeches, Salon discussions; secured CEO-sponsored weekly meetings—identified, evaluated and converted briefs into placed RFP's & MSA contracts across Automotive (sustainable mobility), Consumer Electronics, Dairy, Distillers, Entertainment (packaged media), FMCG, Financial Services, Food, Homebuilder, Hospitality, Nonprofit, QSR, Technology and Telecommunications industries Map & quantify Culture & Commerce as a business variable motivating market movementScenario thinking (disruptions / shocks / weak signals) master strategiesTriangulate cohort-specific thinking into adjacencies via Collective Intelligence reformulating multigenerational life-context, Life Stage, lifestyle consumption and values shaping market fundamentals beyond current data & planning horizons

New York, New York

Feasibility marketing pilots using behavioral economics and game mechanics storyscaped to business/technical goals, user-inspired vision/usability objectivesLed business development with staged viewpoint marketing series exploring new user adoption/retention new revenue stream topics impacting Cable, Content, Electronics, Entertainment, Gaming, Mobile, Retail, Services, Technology, TelecommunicationsIncreased density, $ conversion with (85) newly-identified enterprise engagements Case Study Reuters The Wider ImageReuters is the world's largest multimedia news provider. Known for their experience in reporting world events, Reuters' photographers have captured some of the most iconic news images of our time. In the rapidly evolving media and technology landscape, Reuters wanted to establish a new approach to visual storytelling, combining the power of photography with deeper context to provide readers with greater impact, depth, and engagement.

New York, New York

Accelerated reconfigured adaptive planning new business direction & innovation portfolio pipeline management—from idea to launch gate—with cognitive science validated insights for high return commercialization /viability... ensuring innovation-premium via phase-gate investment risk reductionDiversify/evolve adjacencies with 'new-to-consumer,' designed & built consumer-led ideation; develop navigate-staged Core Innovation Platform research capability & pilots, innovation engines. product architecture & audit, white space opportunity assessmentResulting (55) opportunities/projects: Dean Foods (project), Dow Consumer brand, Fisher-Price rebrand, GSK (Futures Group), General Mills (proposal), Kraft (Cadbury project), Loblaw, Mattel (create a platform concept developing new themes holding together all the seasonal baby product lines at global retailers), Morton (innovation pipeline opportunity, PepsiCo (exploring new innovation approach), Purina (new avenue growth), Stanley Black & Decker (DeWalt and Porter consumer goods division product launches) Other: Abbott, B+L, C-P, Campbell, Coca-Cola, Crayola, Del Monte, Disney, GMCR, Gore, Heinz, Henkel, Hormel, K-C, Kellogg, Kodak, LALA, Land O'Lakes, Loblaw (President's Choice), Novartis, Pernod Ricard, Philip Morris, Pinnacle, 7-Eleven, Scotts, Sherwin Williams, Sun, Unilever, Valvoline, Zep, Zimmer

New York, New York

Turnaround via distressed market approach with $100M project backlog in first two quartersDevised & implemented marketing efforts; arranging 35+ high value meetings through very high level appointments and resulting in. Strategic introductions offering distressed funders & investors asset stabilization, and construction/design planning to high-profile architects, Top 20 commercial property managers, lenders and corporate financiers, pension funds, private equity real estate debt portfolios and REITs

New York, New York

Positioned both BM and clients as 'Category Captain / Choice Editor / Navigator Brand' Local agent in market intelligence role scaling US presence and revenue opportunities in the US marketplace. Implemented, led primary market expansion strategy guiding first year's US national stage entry; brokered 65 introductions & identified CPG /captive brand /durables /retail / sustainability optimization opportunities at FMCG leaders in cross category lightweighting, as well as brand synergy studies, category-visioning, channel execution, instore market side audits enabling functional food health/nutrition/wellness platforms, package/plant reconfiguration and shelfline navigation goals in food/liquid supply chain for the largest big box retail/drug/grocer chains, global dairy/food processors, household/personal care, drinks/spirits, and tobacco top power brand marketers' green portfolio/industrial design structure/digital animation/2 & 3D prototyping/redesign/technology projectsExpanded new-logo client roster* to include top power brand beauty & healthcare, beverage / drinks / spirits, big-box retail / DIY / grocer hypermarkets, food, household, pet and tobacco marketersScheduled C-level credentials meetings: Ahold, Bayer, Cadbury, Chiquita, Coca-Cola, Dean Foods, Del Monte, Georgia-Pacific, Harris Teeter, Hartz, Heinz, Home Depot, Honeywell, International Paper, SC Johnson, Kraft, Kroger, Lactalis, Lowe's, Meijer, Nestle, Novartis, Philip Morris International, Rite-Aid, Sam's Club, ShopKo, SUPERVALU, Unilever, Walmart, Wegmans, ZEP, Zimmer*Notable-Won Lactalis (world's largest dairy enterprise) cross category strategy

New York, New York

Brand capital intelligence/brand econometrics market based decision modeling using proprietary benchmark equity valuation data influencing market cap premium; trademark licensing/sale/disposal Brand equity assessment/valuation/stock value projections of return on equity track relative corporate brand strength/value as component accelerating stock price; quantify brand-supported value uplift, revenue and (BrandCap ratio) stock performance contribution mapped to share price appreciation via...Acquisition/brand driver analysis, advertising/brand asset analytics, brand equity index/value measures, governance strategies of shareholder-value-based brand performance management & value optimization allocation to marketing co-investment; close unamortizable brand/financial performance valuation gap for available financial return with communications, financial and image equity engagement metrics, confirmatory factor analyses, financial brand equity values, 'if/then/what-if' scenario planning, output measures, profit flows & revenueEvaluate under-/overleveraged equity elements, rate/grow familiarity with stable favorability generating incremental, unrealized market opportunity ceiling for maximized economic value, stock price; executional drivers: structural (change event), strategic (communications/image spend), functional (IC/IPR intellectual capital/property rights return)Link equity movement to brand premium effect via regression analysis and longitudinal research linked back to 'contribution to preference' premium drivers; measure investor brand image equities/reputation linkage to improved market capitalizationQuantify, track & leverage brand spend impact on business (sales/earnings growth/cash flow), project corporate brand share of financial performance (stock price/P/E ratio/market valuation) determining brand-attributed percentage of market capitalization—translated into Revenue Dollar Premium dollar-metric correlation to enhanced shareholder value

Consistently expanded client base with more than one major ‘new logo’ assignment quarterly for B2B "Top Agency" (management buyout firm) of Founder Visual Communications Group-Grey Global Group; realigned from project income to 8-year retained strategic advisor role as agency of recordDirectors Desk - concurrently incubated board intelligence portal, demerged; NASDAQ liaisonDiversified corporate brand portfolio into corporate foundation-linked 'CRR'-Corporate Responsibility / Reputation Citizen brand, advocating social legitimacy with immersive storytelling -- enlarging the ethical/human face of responsible enterprise; integrate Business & Society's shared cultural / organizational / operational values Philanthropic institution rebranding; industry coalition building (association/membership organizations), speaking engagements, strategic alliances, thought leadership, video, webinarsNB Created new revenue stream with conference hosting / sponsorship, surveys / webinars / white paper development for "The Communications Network"—broad strategic partnership program—achieving common set of objectives developing best-practice thoughtpieces, conducting communications benchmarking surveys, marketing communications for (400+) 501c members and speaking engagements

New York, New York

Under the guidance of Q. Malandrino who sold his firm to Interbrand as a way for Interbrand to enter the corporate brand consulting arena (Q created Interbrand's Corporate Branding division, and brought it to industry prominence)...Brand mechanics: core conceptual foundation development, architecture, culture, financial analytics, identity, measurements, naming, permissions, research and valuation; developed & enhanced brand culture, brand research and measurement practices; created seminars/workshops, organized conference keynotesProjects:• BlueLinx (Georgia-Pacific’s divestiture of $1B Distribution division) Consulted on new name, new identity; completed in eight weeks• Telcordia (former Bellcore SAIC subsidiary provider of applied research and telecommunications infrastructure services) Created acquired companies & products post-merger integration policy• Vicuron (Versicor-American pharmaceutical company and Biosearch Italia SpA merger; acquired by Pfizer for $2B) Developed new corporate brand including brand foundation, new name and identification system• Nalco/Suez ($4B U.S.-based industrial subsidiary of French utilities/media group) Repositioned brand including strategy, corporate and offerings’ brand architecture, logo evolution, complete identification program & guidelines, positioned the service function plus internal brand culture program

New York, New York

Philanthropic project of/direct report to Peter Sprague-Founder, former Chairman Aston Martin Lagonda Limited and former Chairman National SemiconductorLaunched Nolan Bushnell's ("Father of the Video Game Industry," mastermind of "PONG", founder of Atari Corporation and Director-Wave) internet-based entertainment network uWink Unified brand, strengthened acquisition program through relationship-broking and commercial new offeringsWon 1st revenue producing project entrusting $11.6M transaction for CIBC World Markets Private Client Division• Developed community involvement corporate signature program, diversified ePhilanthropy portal - - other personal client win: Washingtonpost.Newsweek Interactive• Event marketing sponsorship of “The Next 20 Years in Technology” series; drafted functional briefs and industry research advancing Peter Sprague’s White House Millennium Council projects •Led dual-channel product deployment, positioned cause-marketing content distribution services applied to market-based giving; articulated social value business model promoting strategic partnering with foundations & philanthropic arms of major corporations

Weehawken, New Jersey

Strategic realignment of HDI with Rakesh Kaul-Chairman/CEO and (12) brand Presidents• JV project formation of Desius, LLC eTailing platform with Hanover Direct, Inc (Hanover Brands, Inc) • Implementation global merchandising strategy as Keystone Fulfillment Internet Services converged• Shaped direction, sold joint venture plans web-enabling Company Kids, Domestications, Gump’s, International Male, Kitchen & Home, Scandia Down, Silhouettes, The Company Store, Undergear, etc