Pietro Bitti personal email
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Professional with a round experience of Retail and FMCG sector.Experienced and passionate in commercial area, where I've managed innovation and change projects, particularly in Sales, CRM and Sales force organization.Solid analitycal approach to decisions, coupling technical skills to manage data (Sql, business intelligence) with ability of interpreting data to develop useful business insights. Open minded, curious and creative person with also strong team motivation capability and excellent vision ability.Specialties: Sales, Retail, Innovation, Loyalty, CRM, Business Analytics, Startup.
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Commercial ConsultantRuote Da Sogno Dec 2023 - PresentReggio Nell'Emilia, Emilia Romagna, Italia
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Commercial ConsultantRizoma S.R.L. Jun 2020 - Dec 2023ItaliaProduzione e commercializzazione di accessori per motocicli e la mobilità -
FounderBoost Services 2015 - Mar 2019Milan Area, ItalyBoost services helps medium and small companies of FMGC sector in developing their business through retail channel, providing different services (merchandising, in store promotion and events).-accountable for the commercial success of the relationships with customer (BtoB) : negoziation, strategy execution and responsibility of retail operations;-creation and management of customer specific merchandising and salesforce team;-Online platform to share commercial insights and monitor main KPI (local/ detail and national/aggregate level)
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Merchandiser & Sales ManagerNespoli Group Spa 2011 - 2014Como Area, ItalyThe function is in charge of setting the strategy, managing the cost and coordinating the field operations of the Retail sales and merchandising team in Italy Main realizations: digitalization of the sales force with a CRM project (Microsoft Dynamics); reorganization of the commercial function in Italy, then starting a spin off company with this branch (as CEO) to be taken over by a major market player.
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Innovation And Service Development ManagerConforama Italia S.P.A. 2009 - 2011Milan Area, ItalyReporting to the CEO, the function is in charge of the realization and the launch of the innovation projects fixed by the strategic plan.Main realization: launch of the online sales channel (/conforama.it), start the reorganization of the main customer contact point (phone, web, stores), launch of the first online CRM system based on customer feedback with developement of a scorecard system -
Marketing ManagerComprabene Spa 2007 - 2009Bergamo Area, ItalyRelating to the COO( chief of operations), the office is in charge of the creation and running of the promotional sales, coordination and guide of the advertising agency’ s activities, supervision of the marketing budget and addressing the guidelines of the merchandising activities.Main realization: renewing all corporate store image (over 200 point of purchase across Italy), launch of the first micromarketing program for the company
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Loyalty ManagerComprabene Spa 2002 - 2007Creation and realization of direct marketing promotional campaign directed to different targets of customers and supervision of the technical enhancements of the loyalty’s management through CRM systems.Main realization: launch of the first loyalty card (in collaboration with external partner) and developing the first marketing Business Intelligence system for tracking customer shop preferences (over 200.000 active cards).
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Sales And Marketing AnalystPerfetti Van Melle 2000 - 2002Lainate, Lombardia, ItaliaThis new function, reporting to the Channel sales manager is in charge of managing all customer data.Main realization: project and management of the first CRM system for the external salesforce (about 180 people). Through this system, based on merchandising information, the direction can improve contractual bonus to Retail Channel -
Junior MarketingGrandi Magazzini E Supermercati Il Gigante Spa 1998 - 2000Milan Area, ItalySupport the launch of the first Loyalty Card program (Blu card) for the company
Pietro Bitti Skills
Pietro Bitti Education Details
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Business Economics -
Business/Managerial Economics
Frequently Asked Questions about Pietro Bitti
What company does Pietro Bitti work for?
Pietro Bitti works for Ruote Da Sogno
What is Pietro Bitti's role at the current company?
Pietro Bitti's current role is Ruote da Sogno.
What is Pietro Bitti's email address?
Pietro Bitti's email address is pb****@****hoo.com
What schools did Pietro Bitti attend?
Pietro Bitti attended Università Commerciale 'luigi Bocconi', 24ore Business School.
What skills is Pietro Bitti known for?
Pietro Bitti has skills like Marketing, Innovation, Project Management, Crm, Business Strategy, Management, Merchandising, Negotiation, Marketing Strategy, Sales Management, Strategy, Business Planning.
Who are Pietro Bitti's colleagues?
Pietro Bitti's colleagues are Margherita Corradini, Federico Schenetti, Giorgia Ponanti, Concetta Cirillo, Davide Bonaccini, Lara Codeluppi, Alessandro Belicchi.
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Pietro Bitti
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