• Responsible for overseeing the integration of Studio Woow within the This Is Ideal Group, aiming to build a competitive and comprehensive market presence in the communication sector.• Charged with developing end-to-end solutions for clients, encompassing content ideation, development, production, and distribution across various media channels.• Implemented strategic influencer marketing initiatives, including scouting and exclusive management of talents, influencers, and creators to amplify campaign effectiveness and provide added value to clients.• Collaborated with multidisciplinary teams to leverage synergies between OutNow and Studio Woow, fostering innovation and sustainable growth within the company.• Contributed to defining the strategic vision and corporate objectives, focusing on innovative solutions that combine creativity, technology, and data-driven approaches.

- Responsible for the coordination of teams managing clients' digital activities, driving forward the digital Performance, Ad Operations, Technology and Planning teams to success and evolution.- Working on pitches and business development projects ensuring a highly organised process from RFI and RFPs to development of digital and creative content, case studies and credentials to final presentation.- Responsible on agency digital learning agenda, being up-to-date on the technology evolution and the potential applications of innovation on brands and organizations for better products and more business development.

Leading the UX and Digital Product Design team supporting and driving the whole company digital products portfolio. Introduced shared, inclusive and collaborative User-centered Design product process.Introduced Design Sprints methological approach for developing new digital products and services.Introduced regular internal research on UX/UI Design for the continuous improvement of the company's digital products with a specific focus on Learning Management Systems.

Attività:- Gestione della campagna UNA+ in partnership con Google per la formazione delle piccole agenzie di comunicazione del territorio a supporto delle PMI italiane. - Sviluppo della ricerca nazionale sulle agenzie di comunicazione italiane. - Organizzazione degli incontri a livello territoriale con agenzie e PMI. - Coordinamento con il team di Google. - Gestione della comunicazione interna agli associati.- Sviluppo e realizzazione di campagne di comunicazione;- Gestione rapporti interni con professionisti di agenzia e partner (Google);Competenze acquisite:- Gestione di strumenti Google avanzati, a diretto contatto con l'azienda: Google Ads, principali piattaforme di comunicazione e condivisione;- Sviluppo di soft skills in ambito relazionale e manageriale.

UX Strategy, UX/UI Design and Front-End Development consultancy for websites and native app, e-commerce, business presentation, education and automotive industries.Designed digital experiences to help SMEs defining their digital positioning on web and SNs.

Started as an intern and learned from colleagues. Strengthened my position by developing Retail, Marketing and Communication skills working on the launch of Ducati Scrambler and its reveiling to the market. Completed my training path by managing a team of 2 people.