BookXcess, a leading online and offline bookstore in Malaysia, hired me as their Head of Marketing in June 2023. I have over 20 years of experience in the media and entertainment industry, with a diverse background in audio engineering, content production, business development, and account management. I also hold an associate's degree in audio engineering from Full Sail University, which gives me a unique and valuable perspective on the book industry.In my current role, I create and execute effective marketing strategies that drive customer acquisition, retention, and loyalty. I leverage my negotiation and leadership skills to collaborate with internal and external stakeholders, as well as my social media marketing skills to engage with diverse and loyal audiences. I am passionate about delivering high-quality and engaging content that meets the needs and preferences of book lovers. My mission is to help BookXcess grow its brand awareness, reach, and impact, and to contribute to its vision of making books accessible and affordable for everyone.