Julia Pikalova

Julia Pikalova Email and Phone Number

Board Member, Int'l Relations at PianoLink | Director of Development, LacMus Festival @ LacMus International Music Festival
Julia Pikalova's Location
Sala Comacina, Lombardy, Italy, Italy
Julia Pikalova's Contact Details

Julia Pikalova personal email

About Julia Pikalova

I build brands and organisations:▪ International marketing and management experience since 1992 with leading FMCG companies, both operational and strategic. Developing and developed markets (Europe, Asia).▪ Business turnaround. Sales / market share / profitability growth. ▪ Organisation design and corporate culture. People development, leading teams of up to 35 people / 150 dotted line.

Julia Pikalova's Current Company Details
LacMus International Music Festival

Lacmus International Music Festival

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Board Member, Int'l Relations at PianoLink | Director of Development, LacMus Festival
Julia Pikalova Work Experience Details
  • Lacmus International Music Festival
    Director Of Development
    Lacmus International Music Festival Mar 2024 - Present
    Como, Lombardy, Italy
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  • Pianolink
    Associate; Board Member
    Pianolink Sep 2016 - Present
    Milano, Lombardy, Italy
    Participation in ‘Milano Amatori & Orchestra’ festival in 2017, 2018, 2019, 2021 "special edition" in Castello Sforzesco, 2022 in Palazzo Reale di Milano, 2023, 2024 (won three times).Member of Board since 11/2019.https://youtu.be/97FfKk6AsRYhttps://www.pianolink.it/
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  • Lantmännen Unibake
    Global Marketing Director
    Lantmännen Unibake Dec 2017 - Dec 2019
    Copenhagen Area, Denmark
    ▪ Development and implementation of marketing strategy /approaches for the total Group (incl. global innovation, portfolio, etc.).▪ Building the team: structure/recruitment/competencies of a team of 12 in the Headquarters; dotted line >60 marketers in the countries.
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  • Nutricia / Danone Baby Nutrition
    Marketing Director, Member Of Managing Board
    Nutricia / Danone Baby Nutrition Jul 2009 - Jan 2014
    Moscow, Russian Federation
    ▪ Development and implementation of long-term strategy for Russia. Business turnaround. Change management.▪ Made Russia the international best practices' supplier in brand strategy, communication, innovation.▪ Leading the team of 26 + outsourced. Motivation, coaching, x-functional organisation development.▪ Member of Management board.
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  • Carlsberg Group
    International Marketing Director, Portfolio (2008-2009); Senior Project Manager (2006-2008)
    Carlsberg Group 2006 - Jul 2009
    Copenhagen Area, Denmark
    ▪ International portfolio strategy, Marketing framework and Marketing training program for Carlsberg Group globally.▪ Commercial excellence projects in international markets (Europe, Asia): portfolio strategy, brand strategy, marketing investments' efficiency, customer segmentation. Change management.▪ Cooperation with Media, Communication, Research agencies in international markets.
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  • Carlsberg Group
    Senior Marketing Manager
    Carlsberg Group 2003 - 2005
    Russian Federation
    ▪ Joint portfolio strategy for all breweries of Baltic Beverages Holding in Russia (JV between Carlsberg /DK and Scottish & Newcastle /UK, fully acquired by Carlsberg in 2008).▪ Organisation design for new joint marketing structure (over 100 headcount).▪ Strengthen brands of BBH breweries, incl. relaunch of Baltika - the biggest brand in Russia.▪ Strengthen marketing competencies across BBH breweries.▪ Marketing planning and processes efficiency; cooperation with Media, Communication, Research agencies.
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  • Procter & Gamble
    Asst. Brand Manager; Brand Manager Eastern Europe
    Procter & Gamble 1997 - 2003
    Russia, Ukraine, Belarus
    ▪ Strategy development / implementation and profitability for brands in several categories. Market share growth.▪ Turnaround after Russian 1998 devaluation crisis. Turnaround of Ukrainian Fairy business.▪ Marketing training and recruitment.
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  • Tambrands Inc.
    Brand Manager; Acting Marketing Manager
    Tambrands Inc. 1995 - 1997
    Russian Federation
    ▪ Strategy development / implementation and budget planning / management for several brands. Full marketing mix: insights, positioning, communication, innovation.
  • R. J. Reynolds Tobacco Company
    Asst. Brand Manager
    R. J. Reynolds Tobacco Company 1994 - 1995
    Russian Federation
    ▪ Strategy development / implementation and budget planning / management for 2 product lines. Full marketing mix: insights, positioning, communication, innovation.
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  • Procter & Gamble
    Pa; Marketing Coordinator
    Procter & Gamble 1992 - 1994
    Russian Federation
    ▪ Sales trends analysis, research, communication development.
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Julia Pikalova Skills

Fmcg Marketing Management Customer Insight Brand Management Trade Marketing Marketing Strategy Shopper Marketing Marketing International Marketing Strategy Business Strategy Marketing Research Segmentation Market Analysis Market Planning Brand Development Advertising Brand Equity Fast Moving Consumer Goods Management Product Marketing Integrated Marketing Key Account Management Brand Architecture Competitive Analysis Sales Management Team Management Change Management Business Development Corporate Identity Organizational Culture Organizational Design

Julia Pikalova Education Details

Frequently Asked Questions about Julia Pikalova

What company does Julia Pikalova work for?

Julia Pikalova works for Lacmus International Music Festival

What is Julia Pikalova's role at the current company?

Julia Pikalova's current role is Board Member, Int'l Relations at PianoLink | Director of Development, LacMus Festival.

What is Julia Pikalova's email address?

Julia Pikalova's email address is ju****@****hoo.com

What schools did Julia Pikalova attend?

Julia Pikalova attended California State University-East Bay, London Business School, University Of Michigan, Cedep - Executive Development – Fontainebleau, Saint Petersburg State University.

What are some of Julia Pikalova's interests?

Julia Pikalova has interest in Education.

What skills is Julia Pikalova known for?

Julia Pikalova has skills like Fmcg, Marketing Management, Customer Insight, Brand Management, Trade Marketing, Marketing Strategy, Shopper Marketing, Marketing, International Marketing, Strategy, Business Strategy, Marketing Research.

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