Pilar Cladera Email & Phone Number

Palma De Mallorca Y Alrededores

Palma De Mallorca Y Alrededores

Palma, Islas Baleares, España

• Create, implement and manage the Marketing and Communication Plan, based on studies and market data to reach each of the target audiences of the different FERGUS Group business lines.
• Identify the Buyer Persona profile of each business line, so the Customer Journey during the different stages of the customer booking and staying process.
• Develop, execute and monitor the CRM strategy (Salesforce) through segmentation, automation and personalisation of messages for each business line.
• Set objectives and describe key performance indicators (KPIs) to measure the success of the actions implemented in the different channels.
• Manage all issues of the Group's brands to ensure cohesive, effective and consistent messages between destinations, products and properties, in line with the standards and guidelines of the different corporate brands.
• Implement strategic alliances, sponsors and collaborations with third parties aligned with the positioning, values and attributes of the Group.

Alcudia, Mallorca

• To lead the areas of Marketing, Advertising, Design and Communication of the three brands of the group: Hotels VIVA, Vanity Hotels and Predi Son Jaumell Hotel Rural.
• Projecting the company's values and culture after the rebranding of the main brand.
• Increasing market share by developing online and offline marketing and communication plans and programmes for each product, both for the online and offline marketing and communication plans and programmes for each.
• Maintaining relations with internal and external customers, organising and developing specific programmes and the company's presence at events, tourism fairs and marketing and communication campaigns.
• Provide short, medium and long-term market forecasts and reports. Influence current and future product uses by determining and assessing current and future market trends.
• Achieve financial objectives by preparing and monitoring an annual budget.

Palma Y Alrededores, España

• Define and manage content strategy, campaigns and offers on iberostar.com, involving eCommerce, Business Intelligence, Back Office, Commercial, Revenue and Operations teams, so get a comprehensive view of operational.
• Develop two major projects: - Capture, hold and sales optimization of IBEROSTAR Partners Program accounts- Reactivate online co-branding agreements with other companies that allow positioning our brand and improve.
• Support the traffic department at iberostar.com with the Affiliation program, Display and Retargeting campaigns to achieve the traffic and online sales targets. Manage and develop an online Marketing strategy to.

Palma Y Alrededores, España

• Develop, coordinate and implement marketing and advertising campaigns on/ offline, targeting B2B / B2C segments to increase sales and brand awareness.
• Select, negotiate and maintain partnerships with mass media and the most relevant institutions and tourist board offices of the country.
• Create design briefings and communication with the creative agency about new concepts and ideas (salesblitz, brochures, promotional material) to ensure impact and recall of the campaign.
• Process planning and content of newsletters related about product information and relevant updates for B2B/ B2C users.
• Develop, monitor and manage the allocated budget under efficiency and resource optimization standards (incl. merchandising and stock).
• Design the participation in major trade fairs, exhibitions and ad-hoc events (eg. launching new routes, workshops, training days) for each target group.

Palma Y Alrededores, España

Plan, coordinate, consolidate and analyze all activities and information generated by the website solmelia.com, to ensure compliance with the department's internal processes in order to optimize resources and actions of the Market Development.

Palma Y Alrededores, España

Upgrade corporate and large accounts agreements in the area of e-Distribution & Revenue Management, as well as providing care and support to companies and hotels in the group in the implementation of new electronic tools. Handling various e-Commerce systems, SAP and CRM.

Palma Y Alrededores, España

Cabin Crew member operating short, medium and long haul flights in multicultural teams of between 4 and 12 flight attendants from different bases of Spanish territory and abroad. Alternating periods of recruitment between the two airlines.

Palma Y Alrededores, España

Lead and manage aviation projects worldwide including highlighted search and freight of all types of aircraft and helicopters, quotations, business development and marketing campaigns, operational monitoring of flights and quality audits of collaborating companies.

Postgraduate Degree - Crm & Marketing Automation In Salesforce, Marketing

Licentiate Degree, Public Relations, Advertising, And Applied Communication

Master'S Degree, Mta In Tourism Administration, Specialized In Sustainable Development

Bachelor'S Degree, Tourism And Travel Services Management