I am a professional passionate about #VisualMerchandising🛍️, dedicated to transforming commercial spaces into experiences that emotionally connect with customers and reinforce brand identity. With a background in fashion design👗 from the Polytechnic University of Madrid, I discovered my calling in creating visual environments that not only attract, but strategically communicate the value of each brand. I have worked as Visual Merchandising Manager for renowned brands such as Promod, Cortefiel, Springfield, Vitra and Gocco, leading projects that have generated a significant impact on both sales and the image of brands in highly competitive markets. My approach has always been innovative, seeking new ways to connect with consumers through attractive and effective visual design. As a Consultant and Trainer, I have collaborated with companies such as Pronovias, Multiópticas, Swatch, Disney, Carlin and Barrabés, offering training in Visual Merchandising and window dressing in both online and in-person formats. In addition, I teach courses in master's programs at institutions such as ESIC and ELLE Education, as well as in chambers of commerce, training future professionals in the development of visual strategies for retail. My main areas of expertise include: 1. 🎨Visual Merchandising Design for Retail Brands: I create visual strategies that capture the essence of each brand and generate engaging experiences at the point of sale. 2. 👩‍💻Market Analysis and Branding: I use market data and trends to optimize product presentation and ensure that the brand's visual message is clear and compelling. 3. 🪄Ephemeral Space Design: I design pop-up stores, window displays and event spaces that generate memorable experiences for customers. 4. 📢Team Communication and Leadership: Thanks to my fluency in English and French, and an intermediate level of Portuguese, I can communicate effectively with multicultural teams and convey my knowledge in a practical and applicable way. I am always looking for new opportunities to continue innovating and sharing my experience in the world of Visual Merchandising. If you are interested in optimizing the visual presentation of your brand or developing the capabilities of your team, I would be happy to collaborate with you to make your brand stand out in a unique and memorable way. Let's talk ✉️ info@pilarescolano.com