In partnership with sales and event design teams, oversee execution of corporate and incentive program events for the West region in the US.- Responsible for strategic staffing throughout the region including hiring, training, setting performance goals and overall management of Event Producer regional team- Manage high profile accounts with budgets ranging from $500K-$3M events, overseeing post-con meetings for large programs- Develop regional supplier/partner business relationships, negotiating contracts and setting terms of contracts- Lead Performance Team meetings in the region alongside other regional leaders, reviewing all program particulars, and client needs per program

Crafted customized luxury weddings in Northern California for the ultimate wine country wedding weekend.- Full service event design and wedding planning- Venue location including the best hidden gems in Sonoma and Napa- Specialized in destination wedding weekends including rehearsal dinners, farewell brunches, etc.- Cultivated relationships with each and every couple to ensure a one-of-a kind wedding

(Formerly Churchill Design Studio)Managed and motivated creative design team across multiple simultaneous projects while maintaining strong client relationships through clear communication.- Oversaw multiple projects, concurrent timelines and competing priorities to help ensure seamless work through the studio- Developed project schedules and maintain comprehensive task lists, dependencies and milestones - Served as the main day-to-day point of contact for clients and oversaw internal and external communications, including kick-offs and regular status meetings- Proactive assessment risk to identify and resolve issues before they become problems for both internal and external teams- Established clear milestones and deliverables for the team that are aligned with cross-functional roadmaps and success outcomes

Created and executed unforgettable events including weddings, birthdays, anniversaries, corporate retreats, and winery events, to name a few.- Budget creation, oversight and recommendations- Vendor sourcing and contract negotiation to ensure the best pricing for all clients- Timeline creation and distribution to all involved parties ensuring day-of details are flawless- Onsite management and point of contact for all events

Responsible for all private events at the winery including weddings, corporate dinners, private parties and more.- Developed and executed marketing strategy to drive new private event prospects- Event coordination and execution for all onsite events- Established and managed P&L to ensure goals are achieved or exceeded

Worked one-on-one with small to midsize winery owners and tasting room teams to increase direct-to-consumer sales.- Established key performance indicators in the tasting room, monitor and implement initiatives to drive direct-to-consumer sales- Developed marketing strategies and track performance for events, social media, wine club, and email campaigns - Assessed and recommended winery web site marketing strategies to include, but not limited to, ease of sight navigation, brand alignment, social media linkage, and enhancement of online search engine- Executed onsite training with tasting room managers and host teams with a focus on converting guests to wine club members

Managed three in-house direct reports and multiple external vendors ensuring flawless execution of over 80+ events a year including awards shows, online events, conferences, and roundtable meetings.- Increased year-over-year contribution/profitability through detailed management of multi-million dollar event budget- Created all event marketing strategies with senior managers across all publishing divisions and four marketing brands to drive event revenue through sponsorships and attendee registrations- Automated manual event registration process across all marketing titles increasing event attendance

Day-to-day management of major conferences targeting the luxury market and travel industry. Facilitate relationships between conference clients and speakers, panelists and moderators. On-site management at all events.- Organized conference logistics for the International Luxury Travel Market in Cannes, France—managed all aspects of speaker agendas, accommodations, presentations, and travel details- Lead development of integrated conference marketing plan with strategic involvement of marketing activities to achieve conference revenue goals. - Developed and executed Travel + Leisure magazine’s MarketWatch and Travel Agent Advisory Board Sessions- Daily communication with C-level conference speakers in the luxury travel industry

Leadership role developing and managing all internal/external components for IWA and partner Fosters Wine Estates Americas company events. Leveraged partnerships to increase company/event exposure. Detail-oriented ensuring all event goals were understood and fulfilled.- Conceptualized and executed customer appreciation event ensuring continued loyalty of platinum IWA customers- Event lead for Atlanta Wine South ensuring staffing, travel logistics, event director correspondence, pre-show product selection and post-show shipments, and POS development (event marketing themed collateral)- Created event budget, maintained expense control, and performed post-event evaluation for all corporate events- Produced various promotional materials such as catalogs, postcards, and event product giveaways