Pilar Sánchez Clemente Email & Phone Number

Rome, IT

Roma, Lacio, Italia

Design and management of strategies - Establishment of protocols and optimization of processes.Supervision of work teams - Management of financial, human, and logistical resources to achieve higher performance and profitability for each project - Multidisciplinary work with different departments and suppliers, defining agile and effective solutions - Daily.

Roma, Lacio, Italia

In charge of brand strategy, offline and online media strategy, social media management, operational marketing activities, partnerships and promotional calendar for the country.

Madrid

• Developing Brand Positioning Strategy
• Overseeing Digital, Advertising, Trade, Content Communications strategy.
• Optimizing team structure and developing training programs to improve team skills, efficiency and ways of working.Achievements:
• Creating and implementing a new strategy to drive brand profitability by increasing average consumer spend by 6%, brand preference by 18% and awareness by 20% while employing only 30% of the competitor's marketing….
• Creating and implementing a new strategy to drive brand profitability by increasing average consumer spend by 6%, brand preference by 18% and awareness by 20% while employing only 30% of the competitor's marketing.
• Generating brand communication guidelines for EMEA and LATAM, creating consistency and efficiencies across the different communication channels (Trade, Digital and ATL) and increasing brand recall by 24%

Roma

Marketing and Digital Marketing Consultant (Spain and Italy markets )Development of marketing and communication strategies for international targetsLaunching of products and brands.Branding and communication guidelinesInternal and corporate communicationDigital Marketing.Clients: Vodafone, Moneygram, Pfizer, GNV, Fiat.

Spain

Development of strategy and marketing plan for 5 brands ( Pacharan Zoco, Villa Massa, Orujo Afilador, Berezko, Gressy)Supervision of ATL, TRADE, BTL (Horeca/Food), PR/events and DIGITAL campaignsPNL control and budgetAchievements: 5% market share growth in categories with strong decline

Madrid Y Alrededores, España

Responsible for the communication strategy of Corona Beer Creation, supervision of events and PR actions with high visibility and media coverageManagement of the two-person team and coordination of the production, creation and communication department PRAchievements: Corona Save the Beach: 16 million euros worth of media coverage, 560 million ots, 271.25.

Spain

Responsible for communication strategy for clients General motors, Santander Bank and nívea cosmeticsDevelopment and supervision of BTL and digital Marketing activities.Team management

Madrid Y Alrededores, España

Department management (4 people) Definition of promotional and relational marketing consumer plan. Development of plans for product acquisition and CRM supported by ATL, BTL,Digital Marketing activities.Case history: Movimiento Coca-Cola. EFI Award, Fanta Kilombo, EFI Award for best promotional initiative).

Spain

Build customer loyalty by ensuring Coca Cola product sales at points of saleDefinition and implementation of a customized Annual Trade Marketing Strategy by client and productCustomer loyalty by custom actions: around 300 initiatives a year.