Marketing Program Manager
Mississauga, Ontario
Just Energy is a leading retail consumer company specializing in electricity and natural gas commodities, energy efficiency solutions and renewable energy options. As a Program Manager, I managed the company’s marketing strategies with a residential portfolio including US East and Midwest, Canada and the global expansion into Germany and Japan. Marketing Support• Drive creative development from brief to execution on mass media campaigns related to customer acquisition, renewal and retention • Provide product level support and subject matter expertise in areas of market rules, regulation compliance and business process• Work closely with senior management to develop customer segmentation, response forecasts, and provide recommendations on strategies• Support all marketing channels with coordinating cross-functional efforts between Sales, Vendors, Legal, Operations, CS and ITProject Management• Develop and maintain all project related documentation including business cases, project scopes, briefs, and change management lists• Perform post-campaign reporting and project evaluation, communicate project status and provide timely escalation of issues to ensure objectives are met• Analyze stakeholder needs, identify gaps and risks, define capabilities for solutions to business issuesBusiness Development• Perform in-depth quantitative analysis of revenue and margin performance, ROI and profitability by market, leading to actionable recommendations.• Conduct competitive research through focus-study groups to capitalize on market opportunities while minimizing competitive impact.• Educate teams and stakeholders of the benefits for consistent project tools and template use to drive accountability and ownership.