Salil Pillai Email & Phone Number

Kochi, Kl, In

Kochi, Kerala, India

Focused on creating the best online learning experience for trainers and students across the globe.

Cochin Area, India

Objective: Generate qualified leads through digital marketing activities. Manage the Marketing team for WRENCH Solutions. Manage the vendor agencies and content writers to device the campaigns and website update activities. Website update and maintenance for WRENCH website and GYOFOOD website. Revamped the company website and launched it online in August 2018. Social Media Marketing through LinkedIn, Twitter and Facebook.. Email Marketing to the prospects database for lead creation.. Create marketing collaterals (product brochures, case studies and testimonials) on existing customers. Search Engine Optimization for the WRENCH website to bring organic traffic. Created a database of prospects from relevant industries and roles through market research. Participated/Liase with organizers for company participation in industry relevant events and conference. Represent the Marketing department in the ISO Audit - created, objectives, process and Risk register for Marketing department which was new for the Audit. Created and formalised a branding guideline for WRENCH Solutions which was not there. Manage and Organise the internal annual event for 120 employees. Create awareness among the employees about the importance of social engagement on the company social handles. Completed value delivery feedback surveys for existing customers to know what benefits are they getting using WRENCH products

Bangalore

Web Production. Conceptualize and guide Brand Marketing team to create best of breed web pages for various campaigns or events.. Creating pages on IBM web domain in compliance to company's web design standards and guidelines for different Internal Business Units. Liase with external agencies such as Ogilvy, Havas Worldwide, George P Johnson andGauge Advertising for getting the updates done for the permanent web pages and campaign pages.. Ensure and advise the Finance Analyst of department on the amount to recover as web production cost from the different BUs on a quarterly basis.Web Analytics: Provide monthly, annual & on demand web metrics reports with actionable insight to the marketing team.Customer Satisfaction: Ensure all the internal BU stake holders are able to leverage web production and digital services as per company's guidelines.ProspectReach: Managing the ProspectReach mailer tool admin console by authenticating users . Managing/Updating the merchandising modules content using the MTE( Module Trading Exchange) tool for the product pages.

Bangalore

• Worked on the SEO services for the company b2b portal Toboc.com and client websites• Created SEO services package for the company to sell it to the clients and enabled the sellers on SEO.• Was responsible for online marketing activities and keeping track of the day to day traffic of the portal• Run Google Adwords campaigns for Toboc and monitor and optimize the performance on a daily basis.• Provided web traffic reports to the marketing team with actionable insights for decision making.• Article syndication and submission for Toboc on top directories. Websites worked for:www.toboc.comwww.nkrubber.comwww.dolphinsutures.com

Bangalore

• Worked on areas such as On Page and Off Page SEO• Article Syndication and link building services for client sites as well as company site.• Work with Design and Coding Teams to ensure design and coding maintains SEO Standards set forth.Websites worked for:www.crackmarketing.comwww.homehammer.comwww.hyak.comwww.voyagervancouver.com

Master'S Degree, Software & Information Systems

Bachelor Of Science (B.Sc.), Computer Science