Securing visibility, distribution and sales for leading design brands in Benelux region. Showroom in Amsterdam. Benelux agent for Norr11 (NL only),Nuura, Buster+Punch,(NL only) Linie handmade rugs, Pholc (NL only), TipToe Paris, Noom, and Labofa

Overall responsible for Benelux region. Setting up sales structure and strategy for the Verpan brand in the Benelux. Responsible for A&D and retail markets. Supporting Belgium agent. Executing the brand strategy. Extensive product training at architects and retailers. Making social media calenders to secure brand awareness. Close cooperation with PR dept.

Our name Muuto comes from muutos, meaning new perspective in Finnish. We handpick leading contemporary designers who are strong interpreters of our philosophy and then combine their talent with the passionate Muuto creative team. This approach results in being one of the leading scandinavian design brands offering a full interior collection consisting of furniture, lighting and accessories.

Due to my results after working 1,5 years as an area manager Holland I was offered full responsibility for the Benelux market. Challenging because of the differences in culture compared to Holland and possibilities for expansion in Belgium and Luxembourg

As a sales manager I was responsible for all Vipp partners in the Netherlands. This means an active sales approach, set up sales boosting events and last but not least expand the costumerbase within the company’s marketingstrategy.Because Vipp strongly believe in it’s strategy it is very important that the partners they work with believe in the strategy as much as they do and that they are selective in taking on new partners. Therefore it is important to put energy in developing a long term relationship and think in win-win instead of win-loose. Of course this does not make the job easier but for me it makes the job much more challenging.

At the start of my job the company was a well-known furniture retailer but the wholesale function was kept to a minimum. There was no active approach towards shop owners.The goal of my job was to increase turnover and expand the costumer file. All of this without reduction of retail turnover. To reach this goal I organized several exhibitions, appointed trade agents, made a catalogue and other promotional material and collected orders myself. Beside this I was responsible for all retail promotionI managed to set up a costumer base that exists from a 100 frequently buying shop owners in Holland, Germany and Belgium. The turnover proportion private and wholesale trade is 40-60

Research for optimizing transportprocess.