Spearheaded the non-scripted development of 360POWWOW, overseeing the entire lifecycle from concept creation to production of our innovative formats or adaptation of international formats for LATAM. Through this remarkable venture, we collaborated with a diverse range of platforms, solidifying our partnerships with esteemed broadcasting clients including Netflix, NBCUniversal, Paramount, Sony Pictures, Telemundo, TelevisaUnivision, VIX and WarnerBros Discovery, among others. Always focused towards enhancing our portfolio, nurturing robust relationships with existing clients and partners, and consistently delivering unparalleled content.My role involved maintaining constant communication with our partners, actively seeking co-development opportunities, and exploring the creation of new intellectual properties (IPs). Additionally, I successfully managed strategic partnerships for co-development with prominent companies such as Armoza formats, Matchbox, NBCUniversal Formats, and Sony Music Latin, among others. These collaborations significantly expanded our portfolio, enriching it with premium content and aligned with our company strategy.Within my responsibilities, I took charge of pitching our non-scripted projects to clients and partners, effectively showcasing their unique value propositions.As an Executive Producer / Show-runner, I assumed leadership roles for specific projects, overseeing the production process and assembling high-performing teams to ensure exceptional outcomes. Showrunner of the Telly award winner Miss Universe "Las Nuestras" and an entertainment specials producer for Telemundo.Executive Producer of TeletonUSA 2021 & 2022 for Univision Production Manager of "Vestido de Quince" adaptation of "Say Yes to the Dress" for WarnerBros Discovery.Executive in charge of production Times square Ball Drop celebration "Feliz 2023" for UnivisionProduction Management of "Los artistas, Primeros Trazos" for Vix+

Plática entre nos a self-motivation podcast hosted by Me, I had always liked to talk with friends and colleagues about the daily ideas that come to our minds, due to the situations we face. and this is what I do here, sometimes with friends or just by my self. the idea is to build a community that shares what they think about common topics.Is a podcast listen in over 25 countries through all available podcast outlets.

Spearheaded the creative development and execution of Univision's prestigious primetime specials, such as "TeletonUSA", "Feliz 2018 to 2023" from Times Square. "Nuestra Navidad" from Rockefeller Center & “Navidad from NY” from Times Square, “El Grito de Mexico” from Mexico city, “Las Mañanitas a la Virgen de Guadalupe”, “Por Ellas”, “Dando Gracias” & “Holy Week” from Seville, Spain. My key responsibilities included:Leading the creative and strategic development of each special, collaborating closely with producers and internal stakeholders to continuously invigorate show concepts.Forming and managing production teams consisting of producers, writers, technical experts, and talent teams, ensuring the clear implementation of the creative vision across all areas.Identifying suitable locations in key markets for multi-city shows and establishing collaborations with external stakeholders such as Disneyland, Time Square Alliance, Teleton Foundation, Televisa, Vatican TV, and local governments and municipalities in the US.Managing an annual budget of over $4 million and working closely with internal stakeholders to allocate resources effectively, creating engaging content within the given financial constraints.Overseeing the comprehensive 360 promotional strategies, collaborating with the marketing team to develop internal and external awareness campaigns throughout the year, and driving anticipation and excitement around the specials.Establishing partnerships with music labels, artist management, and publicist, carefully selecting artists for each show based on relevance and priorities, while also assisting in managing the technical requirements for the artists.

I bring extensive production experience in non-scripted shows as a Producer for Univision. My portfolio includes a diverse range of high-profile entertainment programs, encompassing renowned Tentpole events such as Latin GRAMMY®, Noche de Estrellas, Premio Lo Nuestro, Premios Juventud, Premios Balón de Oro and TeletonUSA, as well as engaging Reality shows like Mira Quien Baila, Nuestra Belleza Latina, La Banda, Reina de la Canción, and Pequeños Gigantes. As a producer I was an integral member of the development process for multiple seasons of the aforementioned reality shows, I actively contributed to the creative production team for the esteemed tentpole events. Additionally, I played a pivotal role in developing and implementing an effective media strategy, collaborating closely with various departments such as media planning, marketing, digital, internal communications, social media, PR, and local media.Furthermore, I fostered collaboration between the production and sales teams, facilitating in-show sponsorship integrations for key sponsors, including L'Oréal, Disney Pictures, and Universal Pictures, among others.I was a liaison between Televisa, third-party entities, and the red-carpet production team, I meticulously coordinated their participation, logistics, technical requirements, and distribution.

Worked with the special events team as logistics coordinator for Premio Lo Nuestro, Premios Juventud and Latin Grammy, my main role was I supervise logistics for the Red carpet, and manage Univision tv show integrations & PR support working closely with the 360 integration departments.Also, serving as liaison Between Televisa and third parties and the red-carpet production to coordinate their participation, logistics, technical needs, distribution and security.On TeletonUSA my responsibilities increased, having to supervise all logistics around the event, venue selection, set design, technical crew, production needs, timelines, production schedules, call sheets and talent line up. All this while I continue managing the relation between Univision, TeletonUSA Foundation and Televisa, and serving as internal liaison with all the departments involved in TeletonUSA including: Media planning, campaign creation, Social Media, Public Relations and Digital.I continued with my role as responsible of the TeletonUSA campaign development and managing all Univision talent and special guest participation for TeletonUSA.On the production side, I continued to work closely with TeletonUSA Executive Producer to communicate and execute strategies before and during show, as well as proposing new concepts and elements to the show that makes me work as field producer in some of my ideas.Also in 2016, I had the opportunity to be part of the most successful reality show of the year; NBL VIP. I was part of the team that developed, proposed and executed new concepts for the show.As an NBL VIP producer, I managed and organized logistics for two locations, managing 20+ production and technical crew on site, as well as responsible of daily show pre-production and production, managing technical needs and show guests, within budget specifications.

TeletonUSA was my first project on the TV industry. A 30 hour live TV show was a great challenge to begin with, I acted as the liaison between three key entities supporting the TeletonUSA Show: Univision, TeletonUSA Foundation, and Televisa. This involved coordinating efforts and fostering collaboration among these entities to ensure seamless execution.Additionally, I took charge of managing all corporate events related to TeletonUSA, which encompassed crucial elements such as corporate announcements, campaign kick-offs, talent trainings, openings, galas, and other significant components.I served as the vital link between the production team and various departments at Univision, including media planning, social media, PR, and digital.On the production side, I worked closely with TeletonUSA Executive producer to communicate and execute strategies before and during the show. I also, managed Univision talent for TeletonUSA, negotiated their participation, travel needs and requests, supervised transportation team and show schedules.

I was in charge of managing the content for Sony Latin America’s website, creating content for Digital Imaging and TV products, and defining product enhancement in the website based on product objectives. I developed and managed an online field marketing training tool, where I produced training videos for Latin American promoters and sales representatives.Manage & develop a POS survey app, working as a liaison with all categories to define surveys calendar, survey creation, agency management & define a strategy with the Field Marketing team.Also, I was a member of the UX global web transformation project as a lead for LATAM where we re-launch the Sony Electronics website.

While I was studying the Digital Marketing and Loyalty Program, I had the opportunity to work at SONY. Here I was able to bring my experience in sales in combination with the acquired knowledge to develop a tool for the Digital Image department. It was a dashboard to consolidate information (sales, advertising profit, and inventory) of the different areas of the company, supporting the decision-making process for the regional director.Also, I was part of the restructure of the Sony Alpha website, where I supported with developing and reviewing the content based on brand strategy and guidelines due to portfolio increase.

I lead a team of 20+ Sales representatives, and during this year, we reached 99% of sales targets (when the industry dropped about 12%). We also increased market share in the four Strategic Brands, exceeding the brand coverage target, successfully achieved customer load, and executed a retailer loyalty program and interface directly with key stakeholders within channels to trigger and implement projects for strategic brands growth.

The real kick off of my career, a year and half of learning curve where I had the opportunity of work in three key projects for the company:• Retail Communication. – POP Merchandising development for Dunhill launch at convenience stores. This campaign was considered an excellent execution for the correct timing delivery and implementation.• Wholesales Channel. – Developed and managed Wholesale Loyalty Plan focused on Mexico’s TOP 31 wholesalers, increasing sales in more than 2% vs. SPLY. I was also part of the creation and application of the price increase strategy for 2010 (highest price increase for tobacco industry in Mexico), designed to increase sell in and help the wholesalers with displacements; and developed and launched pilot test indirect sales routes to increase our POP coverage.• Trade Insights. - Team member of the APO implementation, a program to align the sales objectives with production to be more effective and minimize inventories at depots.

Coordinate more than 20 multifunctional teams (Marketing, Biotechnology & Food Industries students) to develop a new product for TYSON FOODS INC. The chosen product was launched in convenience stores on January 2010.