Pim Hogeweg Email & Phone Number

Utrecht, Netherlands

Als marketeer bouw ik mee aan de versterking van de marktpositie van Berenschot en ondersteun ik Berenschot-adviseurs om hun diensten en producten zo goed mogelijk te vermarkten. Daarnaast ben ik verantwoordelijk voor:- Het bouwen van unieke proposities- Het ontwikkelen van marketingplannen die contentmarketing, online advertising, social media en zoekmachineoptimalisatie omvatten, alles met als doel om meer interactie te creëren met (potentiële) klanten en nieuwe collega's.-… Show more Als marketeer bouw ik mee aan de versterking van de marktpositie van Berenschot en ondersteun ik Berenschot-adviseurs om hun diensten en producten zo goed mogelijk te vermarkten. Daarnaast ben ik verantwoordelijk voor:- Het bouwen van unieke proposities- Het ontwikkelen van marketingplannen die contentmarketing, online advertising, social media en zoekmachineoptimalisatie omvatten, alles met als doel om meer interactie te creëren met (potentiële) klanten en nieuwe collega's.- Het initiëren en uitvoeren van belangrijke projecten en het verder professionaliseren van de marketingactiviteiten. Bijvoorbeeld het opzetten van een marktanalyse en marktonderzoek, het verbeteren van de klantreis of het ontwikkelen van een strategie voor de mvo-communicatie.Samen zorgen we ervoor dat Nederland weet wat Berenschot te bieden heeft als toonaangevend adviesbureau. Show less

Australia

Driving sustainable growth through marketing for organisations that aim for a better future. - set up goals, strategies and KPI’s - find out what’s working what’s lacking - build better journeys to help your prospects - provide training and support- facilitate communication and collaboration- measure ROI and progress towards achieving goals

Amsterdam En Omgeving, Nederland

As the only marketer, I further developed and implemented the marketing strategy generate new business opportunities and grow the community of entrepreneurs. A couple examples are: - Help employees share their expertise through social media and speakers engagements- Provide a stage for inspiring community members to share learnings- Host both virtual and physical events to deepen connections with the community- Outbound email campaigns- Make customers and partners shine… Show more As the only marketer, I further developed and implemented the marketing strategy generate new business opportunities and grow the community of entrepreneurs. A couple examples are: - Help employees share their expertise through social media and speakers engagements- Provide a stage for inspiring community members to share learnings- Host both virtual and physical events to deepen connections with the community- Outbound email campaigns- Make customers and partners shine and share their success- Generate speakers engagements for foundersI was especially recognised for introducing the influencer's strategy which I eventually turned into a new service for clients. I facilitated multiple workshops and was selected to be a guest speaker at events to share how other brands could benefit from our marketing approach. Show less

Amsterdam Area, Netherlands

As the only marketer in the team I created the community’s marketing and branding strategy as well as new ways to generate new business opportunities at scale. Tactics included social media, content marketing, emails and events. A continues series of experiments and data helped us to make constant improvements and drive growth. Key was introducing a human-first approach to build trust and drive engagement to the community.

Enschede Area, Netherlands

To prepare El Niño for the next growth phase I developed the B2B marketing strategy with the team. Main goals were: gain attraction, improve retention and drive long-term growth. Key achievements:- Growth tactics tested and implemented- New CRM implemented to deepen relationships with clients at scale- Content marketing plan developed bases on actionable personas and extensive customer interviews- Launch of the new branding and websiteEl Niño is a technology… Show more To prepare El Niño for the next growth phase I developed the B2B marketing strategy with the team. Main goals were: gain attraction, improve retention and drive long-term growth. Key achievements:- Growth tactics tested and implemented- New CRM implemented to deepen relationships with clients at scale- Content marketing plan developed bases on actionable personas and extensive customer interviews- Launch of the new branding and websiteEl Niño is a technology agency that provides solutions like Big Data, Internet of Things, Apps and E-Commerce to help businesses grow their business. Show less

Enschede Area, Netherlands

As part of my thesis I helped to create Blink's co-working community strategy from scratch. To meet the needs of members I've done extensive research and interviews with members to create actionable personas. Insights were used to attract the right members, build relationships and maximise engagement.

Nederland

I represented companies like Nespresso, Samsung, Spotify and more to increase in-store sales and activate products. An incredible opportunity to learn about human behaviour and the psychology of sales.

Netherlands

I was 14 when I sold my DJ business to set up a marketing agency. Curious and talented about how design and consumer psychology worked together to influence purchasing behaviour, I focused on helping businesses improve the marketing of their product or service.Being a fast self-learner, I continued to “build the plane and fly the plane” for four years. I spent hours reading books and blogs to deepen my understanding of consumer behaviour to improve business outcomes, then applied it… Show more I was 14 when I sold my DJ business to set up a marketing agency. Curious and talented about how design and consumer psychology worked together to influence purchasing behaviour, I focused on helping businesses improve the marketing of their product or service.Being a fast self-learner, I continued to “build the plane and fly the plane” for four years. I spent hours reading books and blogs to deepen my understanding of consumer behaviour to improve business outcomes, then applied it directly to client projects. Armed with years of hands-on marketing experience and theory, I couldn’t wait to learn about the science behind it. Studying Communication Science at university was logically the next step. Show less

Bachelor’S Degree, Communication Science

Marketing Communication | Social media & networks | Corporate Communication | Technical Communication

Vwo, Vwo

Activities and Societies: Specialization: Economy & Society