With over 10 years of diverse experience in marketing roles within the FMCG industries, I have had privilege of leading and managing diverse portfolios, ranging from personal care products (e.g. shampoo, shower, skincare) to essential healthcare items (e.g. knee guards and pain relief cream). I am a highly accomplished brand management professional with strong proficiency in negotiation, collaboration, interpersonal skills and problem solving.I possess cross-platform expertise in social management, influencer marketing, print, OOH, and more. As a seasoned leader, I have a track record of driving strategic initiatives and leading performance-driven teams to deliver valuable analytics and insights. I collaborate effectively with global partners, as well as departmental heads in design and sales. Holding a Bachelor of Communication Art degree, I excel in crafting compelling narratives that drive consumer engagement and product adoption.As a Taiwanese working in Singapore, I am fluent in Mandarin and proficient in English, which allows me to excel in the role with a global scope.