Pin Han Lyu Email & Phone Number

During the Neteon revamp project, I served as both the UI/UX Designer and Webflow Developer. Key Accomplishments for Product:・ Improved Website Performance：By implementing Webflow technology, I resolved the issue of slow website speed, ensuring visitors could quickly load and seamlessly navigate the site, significantly enhancing the user experience.・ Strengthened Brand Image：I redesigned the brand's visual style, making the website both sleek and tech-savvy. This increased user familiarity and trust in the brand, elevating Neteon's market leadership.・ Marketing Optimization and SEO Enhancement：I optimized SEO strategies to boost Neteon's visibility on Google, making it easier for green energy consumers to find and collaborate with us. This successfully increased website traffic and marketing conversion rates.

In August 2023, UXY launched a UX Bootcamp, where we helped 25 students better understand UX design, design handoff, and basic programming knowledge. The students were divided into different groups and presented their final projects at the end of the bootcamp. During my time as a UI/UX teaching assistant, I was mainly responsible for two groups of 9 students, ensuring they submitted their assignments on time and resolving any issues they encountered with their work.Key Accomplishments:・ Student Support and Assistance: I helped students submit their assignments on time, resolved their issues, and provided one-on-one Figma tutorials to help them successfully complete their practical exercises. Additionally, I collaborated closely with industry designers and other teaching assistants to facilitate course progress and student group discussions, promoting cooperation and knowledge sharing among students.・ Course Management and Feedback: I tracked the students' progress weekly, provided feedback, and reported to the teaching team. I reminded students of their weekly reading materials and assignments, and offered guidance to those who were falling behind.・ Event and Meeting Facilitation: I participated in and hosted three online design review meetings, ensuring effective interaction between students and instructors, and recorded the meeting details.

The Soap Days is a brand focused on sustainable, biodegradable, non-toxic, and cruelty-free shampoo bars. We aim to promote minimalist cleaning and skincare routines, combining aesthetics to make cleanliness an act of self-love, love for others, and love for the environment.Key Accomplishments:・Content Creation and Promotion: I was responsible for brainstorming social media posts and product promotions, using Canva to create the visuals. By creating engaging and thought-provoking content on environmental issues, I successfully attracted users' attention to eco-friendly topics. Our posts received over 100 likes without any paid ads and were shared by several environmental influencers, increasing brand exposure and strengthening our eco-friendly image. This led to a higher affinity for our brand among eco-conscious individuals, who actively supported our products and philosophy.・KOL Collaboration and Group Buying: I identified suitable Key Opinion Leaders (KOLs) for group buying collaborations, handled negotiations, and finalized the cooperation methods. I planned and executed five group buying events, achieving a total sales revenue of 400,000 NTD.・Brand Promotion and Platform Listing: I assisted in listing our products on Dcard, a popular student community e-commerce platform. I promoted our brand with well-crafted images and text, collaborating with platform KOLs for cross-promotion. This effectively increased brand awareness and sales, attracting more people to learn about and purchase our products.

台灣 臺北市 台北

・Operations Process Optimization: Engaged directly with consumers to listen to their feedback. Organized workshops to unite front-line and back-end staff in setting future service goals. Coordinated company resources to upgrade the ordering system and introduce delivery robots. Google reviews improved by 0.5 stars within a month.・Marketing Activities: Managed social media accounts with 6,000 followers on Instagram and Facebook. Assisted in brainstorming and executing both online and offline marketing campaigns. Developed design guidelines based on campaign requirements and completed the production of social media posts, restaurant promotional posters, and short videos.

台灣 Taipei City 台北

・High-Quality Dining Service: Provided excellent dining service at Din Tai Fung's flagship store, achieving the goal of zero customer complaints each month. By carefully observing customer needs and responding promptly, ensured every guest had an enjoyable dining experience, enhancing customer satisfaction.・Team Collaboration and Service Quality Improvement: Actively participated in Din Tai Fung's reading club to improve teamwork and service quality. Gained more knowledge and skills about the service industry through the reading club and applied them in daily work to continuously improve service levels.

台灣 Taipei City 台北

・E-commerce Copywriting and Content Management: On Dcard, a student platform, we revamped vendor copy to resonate with college students, addressing their pain points and encouraging purchases. During my internship, I successfully rewrote 500 e-commerce copies, making the content more appealing to young readers and significantly boosting product attractiveness and conversion rates.・Event Planning and Execution: Assisted in planning and executing various e-commerce activities, including promotions and product launches, significantly enhancing the platform's sales performance and brand visibility. Proposed multiple effective marketing strategies based on data analysis and market research to ensure successful events.

・Writing Popular Articles: Authored numerous popular articles, amassing tens of thousands of readers' likes. Each article combined practical design tips and lifestyle inspiration, resonating with readers and gaining widespread sharing within the community, effectively increasing brand exposure.

台灣

・Social Media Management and Cross-Industry Collaboration: Successfully increased brand influence and fan count through carefully planned social media marketing strategies. Collaborated with other brands and influencers to expand the market and attract more fans interested in handmade bracelets, resulting in a 50% increase in followers.・E-commerce Sales and Optimization: Listed products on the Pinkoi platform, continuously optimizing product design and customer service through data analysis and customer feedback. Successfully sold over 160 products, with improved designs receiving numerous positive reviews and repeat purchases, leading to a 20% increase in customer satisfaction.

Bachelor'S Degree, Industrial Design

Exchange Student, Product Design

During my studies in Japan, I took several product design courses, which broadened my international perspective and enhanced my design.

Bootcamp, User Experience Design, 模範學員

UXY is a mentor-led, project-based design bootcamp educating emerging UX/UI professionals in Asia. The topic covered in the bootcamp.