Responsible for developing and managing various types of blockchain products, including blockchain wallet, dApps (lending, gaming), DEX, LSD, bridge, API tools, and official website.- Led the successful launch (0-1) of a new product, achieving a TVL of 1M within the first month. Involved market research, product strategy, user analysis, feature and wireframe design, performance metrics, cost measurement, and roadmap planning.- Collaborated with designers and engineers to optimize existing product features and user experiences, leading to a 1.5x increase in user base and a 50% increase in TVL.- Established social media accounts, devised marketing strategies, and organized activities (AMA, IFO, and collaborations with other DeFi projects), producing marketing materials that increased pageviews by 60%, downloads by 25%, and new user by 25%.

Controlled product marketing schedules and communication between PMs and four marketing departments.- Evaluated and controlled annual marketing budget. - Reduced product photo cost by 15%, video cost by 8%, web page cost by 20%

Planned product marketing strategy and created marketing materials - Achieved top 1 sales for responsible products and won iF design and EHA awards- Initiated market research studies and analyzed questionnaire with over 100,000 data- Organized Computex 2018, 2019 exhibitions and received media and customers