Pinaki Sarkar Email and Phone Number

Spearhead the business for Lamipak aseptic packaging in West & Central Africa Region comprising of approx 20 countries in B2B segment.

• Supporting the Distributors, Carbon Nigeria Limited (Dunlop & Sumitomo) and GISS (Falken) in the penetration of 3 brands and ensuring secondary sales movement which is critical to the business.• Supervising the Distribution Network Development, Retail Development, Franchisee Network Development, Key Customers Development for TBR, understanding Fleet and Transportation operations, and identifying bottlenecks in Fleet operations and providing solutions.• Other responsibilities include Technical Support, Implementation of Marketing Initiatives, Product Positioning & Pricing, Product Performance Evaluation, Training, and Sales Administration.• Administering the Business Structuring, Corporate Planning, Strategy & developing long-term vision and goals, driving EBITDA targets & profitability improvement.• Formulating strategic business plans and conducting business performance / monthly & quarterly reviews; collaborating with senior management for successful manpower planning, resourcing and deploying expansion.• Creating annual business plan & strategies, managing operations from the scratch; defining processes and creating appropriate systems for delegated functioning across the globe.

• Joined Stallion Group in West Africa as the sole distributor of Apollo brand of tyres with a long term goal• Created a process map to set up operations in various areas like budget, manpower structuring, warehousing, logistics, distribution, indent plan, finance, procurement guidelines, and so on• Ensured smooth processes from sourcing to customs clearance and getting tyres into the warehouse• Developed marketing initiatives including budget, corporate branding policy, POSM, media advertisement, events, new product development, and after-sales service guidelines• Managed sales operations including billing guidelines, credit policy, discount scheme, mapping zones and territories, and allocation of manpower• Achieved top-line and bottom-line targets through a team of 26 operations, sales, and technical service personnel

• Supervised channel partners to achieve targeted CPA for deposit• Conducted market mapping through customer application study to understand customer preferences and needs• Successfully implemented impactful marketing initiatives to enhance brand visibility and drive revenue growth• Supervised West Zone I (Maharashtra) and West Zone II (MP & Chhattisgarh), driving operational excellence and effective performance management• Selected for Project “Aspire” to work on Business Process Reengineering with Renoir Consultancy from U.K. for identification of Problem through the critiques from Brown Paper and identify best industry practices

• Demonstrated ability to strategically turn around underperforming territories, resulting in successfully transforming the weakest performing territory into the strongest performing one• Proficient in identifying and capitalizing on untapped markets, adeptly exploring new opportunities for business growth• Successfully exceeded sales targets, achieving an annual sales figure of INR 1.35 crores, surpassing the given target of INR 1.08 crores, and the previous year's sales figure of INR 72 lacs• Skilled in establishing and expanding distribution networks to enhance product reach and improve market penetration• Expertly developed and executed product-specific marketing plans, achieving desired outcomes efficiently• Consistently achieved targets on a year-on-year basis, demonstrating a commitment to driving continuous improvement and sustained growth• Won the "Apollo Award of Excellence" twice and was promoted to higher positions

• Supervised the Sales, Distribution, Collection & Merchandising in the given Routes.• Successfully accomplished merchandising tasks along with maintenance of proper inventory, achieved one of my Route as the Model Route for two consecutive years.

• Promoted “Shantiniketan” as a Destination for Domestic and International Tourists as well as the Corporate World.• Supervised the Team to achieve monthly Room & Banquet Sales Target.• Productively catered to all the needs of Travel Agents Network to generate significant business through them.