Pinar Baykal

Pinar Baykal Email and Phone Number

Dior Brand & Marketing Communications Manager @ Prestige Brands Corporation
Pinar Baykal's Location
Istanbul, Istanbul, Türkiye, Turkey
About Pinar Baykal

Brand marketing & Communication Professional, Creating Online & Offline communication strategy, Agency management, Media Planning & Buying, Business start-ups, Business and Brand development, Event & Congress management, Social Media Management, Influencer collaborations, E-commerce channel management, New product launch, Trade Marketing, Budget planning and management, Expert trainer.

Pinar Baykal's Current Company Details
Prestige Brands Corporation

Prestige Brands Corporation

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Dior Brand & Marketing Communications Manager
Employees:
31
Pinar Baykal Work Experience Details
  • Prestige Brands Corporation
    Dior Brand And Marketing Communications Manager
    Prestige Brands Corporation Feb 2019 - Present
    İstanbul
    This is a remote position, I am based in Istanbul and my company is based in North Cyprus.Deliver marketing activity programs for North Cyprus,both for Local Market and Travel retail (Airport Duty Free) including new product launches, new store openings, advertising creative, media planning, channel strategies, public relations, point of sale, promotions. • Manage marketing budgets to ensure reporting is in line with actual spend• Forecasting of new products and stock management• Work effectively with the Global team to ensure that there is alignment and consistency across markets wherever possible and sensible• Regular analysis of market performance against KPIs and monthly reporting to the business• Undertake range-planning work to maximize long-term profitability.• Drive competitor analysis to ensure appropriate business response.
  • Arcon Kozmetik - Dior, Hermes, Gucci, Prada, Valentino, Carolina Herrera, Hugo Boss
    Marketing Communications Manager
    Arcon Kozmetik - Dior, Hermes, Gucci, Prada, Valentino, Carolina Herrera, Hugo Boss Sep 2016 - Oct 2018
    Istanbul, Turkey
    Responsible of Online & Offline Marketing Communications activities of:Dior, Hermes, Gucci, Pacorabanne, Carolina Herrera, Valentino, Prada, Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez, Elie Saab, Zadig & Voltaire, Hugo Boss, Lacoste and Sensai.Planning & Managing ATL media investments and campaigns of all BrandsPreparing Annual Media Investment Plans for each BrandMedia Buying Agency management Preparing Media Investment reports Analysing and reporting SOI & SOV reports of competitionManaging P&R activities and Social Media Organisation and management of new Product Launch Events Influencer Collaboration & influencer eventsStrategic planning of Digital Transmission of the Company Ensuring the qualitative visibility and presentation of Brands at E-commerce platforms
  • Konyali Saat - Konyali Ersa Mağazacilik
    Marketing Manager
    Konyali Saat - Konyali Ersa Mağazacilik Jan 2014 - Aug 2016
    İstanbul, Türkiye
    In charge of Marketing & Communication activities of KONYALI SAAT Stores which has 21 shops all located in major Shopping Malls of Turkey.- Planning of Consumer Campaigns- Planning and Management of Social Media campaigns, E-mail Marketing, Printed Insert Campaigns, P&R works with Media.- Ensuring healthy and continuous Communication with Shopping Mall Managements to support Campaigns- Organising New Product Launch activities in the stores- Organising Media & Blogger events in the stores
  • Ersa Saat
    Marketing Manager
    Ersa Saat Jan 2011 - Aug 2016
    In charge of all Marketing and Communication activities of Bulova, Casio, Puma, Pierre Cardin, Swiss Military, Timberland, Ferre Milano, and Suunto timepiece business.* Building and managing business plans, yearly A&P budgets, strategy for development.* Managing and organising Brand & New Product Launch Events, Dealer Conferences and Seminars, Trade Exhibitions, Incentive Dealer Trip Campaigns.* Planning and implementing online and offline communication strategies. * Lead and execute the marketing and PR strategies for Brands with budgeting and planning responsibility.* Execute an ongoing strategy/plan, including processes for testing, reporting, and analyzing ongoing marketing tactics,* Agency management across PR, Social media, Media Buying and Planning, market research and affiliate marketing agencies,* Lead and finalise negotiations for commercial marketing agreements,* Manage sponsorships and celebrity collaborations. * Build long-lasting relationship with 3rd parties to create effective campaigns,* Drive innovative ideas/initiatives to increase brand awareness, customer growth, sales and traffic figures,* Work closely with editorial, creative and retail teams to ensure that all marketing activities are in keeping with brand values and guidelines and seek opportunities to leverage and promote content* Planning and managing direct marketing systems (Social media, internet, corporate website, B2C etc...)* Strategic long term planning* Creating and Implementing Trade marketing campaigns* Creating and implementing Consumer sales & marketing campaigns* Retail Development & Management for Casio G-Factory Shops.
  • Eksper Aktif Kozmetik Ürünleri
    Marketing Manager
    Eksper Aktif Kozmetik Ürünleri Oct 2006 - Dec 2011
    Istanbul
    In charge of campaign planning and coordination for all The Brands distributed by the company. Brands: GUESS, BHPC, COSMO LABORATORIES, LABOINA, CRESCINA, GREENLAND, PIZ BUIN, RANCE.In charge of client relations on the senior level.Negotiation with international suppliers for distribution of new brands in local market. Forecasts of yearly sales and purchase of the brands.Preparing local marketing plans for each product in the portfolio, annual budget and communication plan for the brands in line with the international guidelines.Managing and organizing new product launches.Planning, forecasting, purchasing, marketing & promotion planning, pricing, advertising, PR activites.Briefing media, creative and interactive staff.Coordinating advertising strategiesFollows up PR activities to strengthen the competitive advantage of the brand
  • Prestige Brands Corporation
    Marketing Manager
    Prestige Brands Corporation Jun 1999 - Sep 2006
    Nicosia, North Cyprus
    In charge of Marketing Activities and Budgets of Luxury Selective Cosmetic Brands. (DIOR, CHANEL, CARTIER, LANCOME, BIOTHERM, CLARINS, ARMANI, CACHAREL, D&G, BURBERY, GIVENCHY, CALVIN KLEIN, PACORABANNE, NINA RICCI, JEAN PAUL GAULTIER)New Brand & Product launch to the market, Press EventsManaging A&P Activities of all Brands in line with Global strategies. Attending Seminars and Trainings of the brands, Training of Personnel.

Pinar Baykal Skills

Pazarlama Stratejik Planlama Etkinlik Planlama Sosyal Medya Halkla Ilişkiler Kurumsal Etkinlikler Kurumsal Iletişim Dijital Pazarlama Medya Satın Alma Pazarlama Iletişimi Halkla Ilişkiler Kurumsal Iletişim

Pinar Baykal Education Details

Frequently Asked Questions about Pinar Baykal

What company does Pinar Baykal work for?

Pinar Baykal works for Prestige Brands Corporation

What is Pinar Baykal's role at the current company?

Pinar Baykal's current role is Dior Brand & Marketing Communications Manager.

What schools did Pinar Baykal attend?

Pinar Baykal attended Hacettepe University, Antalya Anatolian High School.

What are some of Pinar Baykal's interests?

Pinar Baykal has interest in E Commerce, New Media And Technology, Developing New Trends.

What skills is Pinar Baykal known for?

Pinar Baykal has skills like Pazarlama, Stratejik Planlama, Etkinlik Planlama, Sosyal Medya, Halkla Ilişkiler, Kurumsal Etkinlikler, Kurumsal Iletişim, Dijital Pazarlama, Medya Satın Alma, Pazarlama Iletişimi, Halkla Ilişkiler, Kurumsal Iletişim.

Who are Pinar Baykal's colleagues?

Pinar Baykal's colleagues are Simay Kulle, Tugba Bingöl, Mel Awan, Gokhan Akkaya, Selen Tugen Jayasinghe.

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