- Launched and Managed multi-disciplinary team including Data Scientists, Data Engineers, Data Analysts. - As the Data team, guided digital transformation projects (Salesforce CRM, Salesforce Sales, Dataroma, Autonomous Inventory Management) on data structures to match omnichannel processes - Established companies first cloud environment, Microsoft Azure, in collaboration with IT team- Lead the data lake project to gather internal and external data sources under Azure Data Factory… Show more - Launched and Managed multi-disciplinary team including Data Scientists, Data Engineers, Data Analysts. - As the Data team, guided digital transformation projects (Salesforce CRM, Salesforce Sales, Dataroma, Autonomous Inventory Management) on data structures to match omnichannel processes - Established companies first cloud environment, Microsoft Azure, in collaboration with IT team- Lead the data lake project to gather internal and external data sources under Azure Data Factory to create complex models Data Governance Projects Executed:- Led the establishment of data governance strategy and structure components such a Data Owners, Data Stewards and Data Governance Processes - Designed and managed the development of executive-level Power BI dashboards to monitor inventory levels, daily sell-out sale- Collaborated regularly with business stakeholders to develop and document policies and procedures surrounding Data Governance- Build and maintain Enterprise Data Dictionary and Reports/Dashboards Dictionary in collaboration with business process owners-Collaborate with cross-functional teams and support market data users Data Science Projects Executed- Turkey’s segmentation on neighbourhood level with K-means clustering to analyse offline stores’ performance- A/B Testing on digital and onsite campaigns- Traffic forecasting on offline store level- Time Series forecasting of the sell-out consumer market- RFM Segmentation of e-commerce customers to improve campaign performance- Equivalent product modelling Show less

- Manage, propose and choose proper quantitative and qualitative market research solution- Respond for Vestel and Zorlu Holding market research requests and transform insights to strategies - Lead, design and evaluate research methods for outsourced and inhouse research - Follow, analyse, and present internal & external data and research reports to upper management and related departments - Play an active role in training of outsourced field operations and attend market research… Show more - Manage, propose and choose proper quantitative and qualitative market research solution- Respond for Vestel and Zorlu Holding market research requests and transform insights to strategies - Lead, design and evaluate research methods for outsourced and inhouse research - Follow, analyse, and present internal & external data and research reports to upper management and related departments - Play an active role in training of outsourced field operations and attend market research fields.- Manage research budget - Work closely with business owners to lead them using insight effectively- Designed, monitored and managed internal and external datasets analysis for General Manager’s monthly financial reports of BloombergHTExamples of Research Executed- Conjoint Analysis- Brand Positioning, Brand Value, Brand Health- Product tests- Satisfaction surveys (products, services, stores, after sales)- Offline traffic analysis – foot count and sales correlations, conversion ratesExamples of Analysis Executed- Cohort Analysis of products by launch date- Product and market gap analysis - Financial Dashboard to monitor Turkey’s key metrics related to retail market (GDP, house sales, consumer confidence index etc.)- Product saturation analysis- Sell-in and sell-out gap analysis with competitors Show less

- Leaded and chose appropriate research solution - Presented, monitored and analysed research solutions for C level- Managed and briefed market research companies - Coordinated forecast of n+5 and n+1 year commercial tyres market to define companies’ MS% targets- Coordinated, analysed and presented to C level companies’ sales and marketing headcount, capex and expense figures- Prepared CEO’s upper management presentations for Sabanci Executive Committee- PO of pricing… Show more - Leaded and chose appropriate research solution - Presented, monitored and analysed research solutions for C level- Managed and briefed market research companies - Coordinated forecast of n+5 and n+1 year commercial tyres market to define companies’ MS% targets- Coordinated, analysed and presented to C level companies’ sales and marketing headcount, capex and expense figures- Prepared CEO’s upper management presentations for Sabanci Executive Committee- PO of pricing consultancy study- Monitored and analysed tyre Pool data and attended manufacturers’ meeting in Brussels Show less

- Vendor and Retailer client’s support through strategic decisions with custom analysis and their presentation- Market tracking and preparation of quarterly presentations- Quality check and update of monthly and weekly reports- Periodic training of related departments about new IT and Office Equipments and deciding data coding actions- Periodic quality and price check of monthly and weekly data

- Research, analysis and synthesis of information for competition profiles, response to specific requests, and marketing studies- Benchmarking of products and services- Informing related departments of recent news about competitors- Composing of competitor profiles, response to internal requests, and marketing studies- Quantitative and qualitative data collection in response to the needs of directorate, marketing and sales departments