Pınar Gül Email & Phone Number

Istanbul, Sisli, TR

Hatko is one of the 10 largest artificial grass manufacturers in the world, offering a one stop solution from concept to installation for sport and landscape. Licenced by FIFA, ITF, FIH and IAAF, we have installed over 400 FIFA certitifed pitches in 77 countries in all 5 continents.

• Founded and managed Pakolino; Turkey's largest subscription based educational arts and crafts boxes for 3-7 year old kids
• Built a supplier base to deliver consistent quality, timeliness of deliveries, while maintaining tight cost controls and maximizing operational efficiency
• Grew business to 30,000 members by implementing effective marketing and customer engagement
• Managed all online and offline marketing efforts including digital (SEO, SEM, Facebook, Instagram,Youtube,Affiliate, email, influencer), TV, events and corporate marketing.
• Designed, produced more than 100 STEM projects and delivered more than 190,000 craft boxes all across Turkey
• Built and strengthened valuable industry partnerships to drive engagement and revenue stream development

Istanbul, Levent, TR

• Conducted extensive market and competitor research to assess market fit and size and built the initial business plan to pitch to Collective Spark investors
• Coordinated and executed the brand bible for Pakolino, including the mascot, the logo and the brand language of the website and the box materials
• Designed and produced the first prototype box to present to investors and worked with the web developer team to bring website online in three months
• Having secured initial seed funding; coordinated and executed the company setup and all necessary legal documentation

İstanbul, Maslak, TR

• In charge of the branded womenswear and menswear departments including clothing, shoes and accessories
• Headed the team that built the branded fashion category from scratch, on-boarding more than 150 brands, negotiated trade terms, built the online SKU level to over 10,000 products across all categories
• Devised and executed annual purchasing plans and contracts, and managed the life cycle of products from selection, shipment, styling, sales and marketing
• Sourced new vendors in effort to boost range of products offered while reducing costs through strategic contract negotiations
• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue

İstanbul, Maslak, TR

• In charge of the branded womenswear department including clothing, shoes
• Worked with operations and warehouse team to build stock management and shipment flow processes from scratch
• Responsible for on-boarding new brands, negotiating trade terms, managing life cycle of the products from selection, to styling, from marketing to responding to sales
• Collaborated with IT department in building necessary reporting and back office tools

• Oversaw the community; managed the content team and devised content strategy to increase engagement on the website
• Devised and implemented special marketing projects for FMCG companies to create revenue streams
• Coordinated advertising to drive traffic to the website
• Managed, supported and grew business relationships with existing advertisers and developed strategies to increase sales and revenue

• Responsible for developing customer portfolio of the company in the UK
• Help prepare new showroom collections to address different clients'
• Worked closely with the UK clients to develop their designs in to products and procure orders
• Coordinated the product development, production and shipment departments to ensure timely deliveries

İstanbul, Şişli, TR

• Updated executives on changing business needs by thoroughly documenting internal and client meetings
• Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data
• Prepared meeting agendas and presentations, materials and documentation for use by senior management in meetings and engagements for members of board of directors and executive team
• Compiled and analyzed sales and marketing reports for marketing executives and provided executive summaries
• Worked with senior management to coordinate and complete special projects for different companies in the Holding

İstanbul, TR

• Part of the project team of www.finansinvest.com; one of Turkey's first online stock trading website
• Responsible for user and UX/UI design testing
• Designed and produced all promotional materials
• Prepared the content for "Online Trading for Users" manual to increase awareness and tips on how to use the website

Bsc, Business Administration

Education record