Pınar Yazıcı Email & Phone Number

Istanbul, Turkey

• Building and management of brand architecture of products by generating brand marketing plans and tactical actions for tire, composites, construction and compounding business units
• Holding Kordsa brand with customer communication frame by combination of activities such as advertising, social media and reviews that are used to communicate with customers
• Creating customer acquisition and retention strategy with lead generation marketing
• Generating global product based advertisements and media planning for customer targeted digital marketing and social media marketing platforms
• Performing customer-specific analyses, perception surveys and market benchmarks for commercial teams to keep them up to date and support them to leverage that information to grow the business in the tire market
• Collaborating with sales, R&D, technology, production and corporate communications teams to prepare and communicate product road-maps

• Led new product category in all aspects of sales, marketing, and business development by conducting and analyzing market research to determine customer requirements and future opportunities
• Collaborated with sales, R&D, technology, production, corporate communications, planning, and quality teams and communicate product road-maps for generating and leading technical projects together
• Performed customer-specific analyses and market benchmarks for sales and technology teams to keep them up to date and support them to leverage that information to grow the business and technology in the tire market
• Undertook brand management and brand communication duties
• Managed all activities, all print and online communications of the tire business unit
• Achieved an additional 11 M$ revenue in 2020 from the sale of 3.4 ktons of new product volume and 14.5 M$ revenue in 2021 from the sale of 4.5 ktons of new product volume

Istanbul, Turkey

• Managed the brand’s day-to-day operations by leading a marketing team consisting of two graphic design specialists and by building productive relationships with sales, finance, and supply chain departments
• Led all the 3rd party relations with Above the Line, Below the Line, PR, digital agencies, event agencies, and sub-contractors to coordinate events such as fairs and seminars
• Participated in international fairs to represent the company
• Monitored the performance of the company's social media accounts as well as Search Engine Optimization (SEO) and Search Engine Marketing (SEM) studies
• Increased LinkedIn followers from 500 to 7000 and Instagram followers from 200 to 750 people

Istanbul, Turkey

• Implemented the marketing and communication activities for fabric care, pool chemicals, and air freshener product portfolios
• Determined and monitored short-term and long-term brand strategy to meet the brand's objectives and customer segment requirements
• Monitored brand performance on a monthly basis by following the annual marketing budget and identified solutions and made recommendations to improve the effectiveness
• Organized laundry chemicals technical training for the first time to gather technical sales representatives and customers together

• Coordinated 3 laboratories by leading a laboratory team of 4 technicians
• Investigated new local and non-local manufacturers for contingency plans, arranged comparison tests of competitor products in the market, and shared the related information with the marketing department
• Reduced raw material costs by more than 5M $, added new suppliers to the portfolio, and completed 28 approval projects of 5 main raw material categories
• Completed crosscheck project with the Bridgestone Technical Center to complete the approval of the raw materials by Brisa laboratories

• Gave lecture on Instrumental Analysis, including the application procedures and working principles of all analytical instruments
• Led projects of the new research studies of the Environmental Analysis Research Group
• Organized the sixth international workshop on Biomonitoring of Atmospheric Pollution (BIOMAP) in collaboration with five members of the organizing committee

Master Of Science (M.Sc.), Chemistry

Master Of Business Administration (M.B.A.)

Bachelor Of Science (B.Sc.), Chemistry

Education record

Education record