Pınar Güler Email & Phone Number

Madrid, Es

RevenueCat is the market leader in in-app subscription management, trusted by over 33,000 developers.✔️ Conducted comprehensive competitor research, creating actionable battle cards to empower the sales team✔️ Executed go-to-market strategies to increase the awareness and adoption of RevenueCat's new features✔️ Led the product newsletter, implementing A/B testing and experiments to enhance click-through rates

Hotjar is a leading digital experience insights suite with over 1.2 million users worldwide.✔️ Created the go-to-market plan for Hotjar's first analytics tools (Dashboard, Trends, and Funnels) and executed it with Marketing and Product Teams.✔️ Repositioned Hotjar's Surveys tool as a Voice of Customer solution for Contentsquare's enterprise segment and launched it as the fourth main product in Contentsquare’s digital experience insights platform.✔️ Launched Hotjar AI, the first AI feature of Hotjar, on Product Hunt and made it the 4th product of the day.✔️ Oversaw all the GTM activities including positioning, messaging, competitor research, and collecting customer feedback for 15+ new features and tools in the Hotjar suite.✔️ Prepared product announcement posts, email campaigns, explainer videos, and in-app tours to boost the adoption of new features and increase monthly active users.✔️ Organized webinars to build awareness and introduce new features.

Ankara, Turkey

MobileAction offers mobile marketing intelligence tools to increase apps’ visibility in the app stores. Responsibilities as a solo Product Marketing Manager:✔️ Managed strategic partnerships with the Apple Search Ads Marketing team and Semrush Partner Marketing team✔️ Oversaw go-to-market plans for new features of MobileAction & SearchAds.com✔️ Prepared sales enablement materials such as sales decks, success stories & product explainer videos ✔️ Liaised with the Product Team to position and launch new products✔️ Organized monthly training sessions to communicate messaging and positioning for new feature releases and related use cases to the Sales Team✔️ Conducted user interviews to uncover pain points and use cases for all products

Ankara, Turkey

Responsibilities as a Marketing Team Lead:✔️ Managed relationships with strategic partners such as Apple Search Ads✔️ Prepared the Marketing Plan aligned with company objectives✔️ Guided the Marketing Team to realize Marketing goals✔️ Oversaw all inbound marketing activities✔️ Recruited and onboarded new team members

Ankara, Turkey

Responsibilities as Marketing Manager:✔️ Oversaw all the Content Marketing activities for MobileAction and SearchAds.com’s blogs and created informative posts and product use cases.✔️ Organized 20+ webinars with partners and launched a certification program called "The Ultimate Apple Search Ads Course: From Zero to Expert"✔️ Launched new websites for MobileAction & SearchAds.com✔️ Provided feedback on the product features to help Product Team make improvements✔️ Planned and executed marketing campaigns to increase brand awareness and conversion rate

Istanbul, Turkey

Insider provides an integrated experience management platform for e-commerce marketers.✔️ Oversaw the operational aspects of the campaign management process for 15+ clients in the United Kingdom market. The clients included brands such as Marks&Spencer, Decathlon & JBL✔️ Liaised with the clients and the engineering team to bring the ideas live✔️ Experimented with different conversion optimization ideas through A/B testing✔️ Monitored the process through measurement tools such as Google Analytics and made recommendations based on the outcome

Master'S Degree, E-Business Management, 3.94 Out Of 4.00

✔️ Recipient of Nakayama Scholarship & JASSO Scholarship ✔️ Focus on Strategy and Innovation ✔️ Dean's List student for three consecutive.

Bachelor Of Science (B.S.), Business Administration And Management, General, 3.61 Out Of 4.00

Activities and Societies: Member of METU Aikido Club, Member of Women in Business Project Team of METU Productivity Club✔️ Graduated.

Exchange Program, Business Administration And Management, General

✔️ Exchange student in Spring 2016 (1 Semester) ✔️ MEXT (Monbukagakusho) Scholarship

Summer School, Business Administration And Management, General

🏆 Akbank Sponsorship

5Th Place, Math & Science, 91.21 Out Of 100