Data-savvy Product & Segment Manager with a proactive mindset and a proven track record of 13 years, primarily in the Telco industry and with notable experience in Fintech. Specialized in:• Developing product strategy and growth strategies.• Leading brand strategy, marketing planning, and project implementation for clients across diverse industries.• Mapping and optimizing CX across various touchpoints including the website, mobile app, application forms, platforms, and payment gateways. Collaborated with UI designers, content & visual designers, and development teams to drive business KPIs.• Conducting ongoing competitor reviews to benchmark best practices and identify opportunities for differentiation.• Defining and prioritizing product features and requirements to deliver value to both customers and the business.Focus: Product Design, Product RoadMapping, Product Prototyping, Segment Management, Campaign Management, Loyalty & Retention Program Design, Churn Prevention, Mobile Marketing, Data Analysis, CRM, Telecom, Fintech.