Dynamic Marketing Specialist with a passion for innovation and problem-solving, blending creative design expertise with strategic marketing acumen. With two years of demonstrated success in driving impactful campaigns, I excel in SEO optimisation, social media strategy, targeted email marketing, and event management, consistently boosting brand visibility and conversions. Drawing on my entrepreneurial background, I thrive in tackling multifaceted challenges across management, marketing, product development, branding, and design, delivering solutions that drive business growth and adaptability.Skills overview:An experienced in-house marketing specialist in a fintech AI identity verification leader serving B2B including BFSI, Crypto, IT ,Sharing economies and Government agencies' clients.Specialities : Digital Marketing (Social Media Management, Website Optimisation, Paid Advertising, Email Marketing, Influencer Marketing, Content Creation) | Public Relations (Event Planning, Leads Management, Media Relations) | Dify (Workflow, Marketing Automation) | Design (Graphic, Branding, Product, UI/UX) | Adobe Creative Suite | Microsoft Office (Word, Excel, PowerPoint) | Figma | Canva |
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Campaign ManagerSinowaveLondon, Gb -
Marketing SpecialistAuthme Jul 2024 - PresentTaipei, Taipei City, Taiwan -
Marketing SpecialistLs Chois Dec 2022 - Apr 2024London Area, United Kingdom♦ Developed and maintained project management, coordinating cross-functional teams and external vendors to ensure seamless project execution. ♦ Strategically optimized marketing initiatives and refined paid advertising to achieve optimal CTR (Click Through Rate), Cost Per Click (CPC) and ROI. ♦ Spearheaded content creation encompassing copywriting, imagery, and video production for social media platforms, aligning closely with brand guidelines. ♦ Managed partnerships and content creation with influencers, creators, agencies and editorials, enhancing brand visibility through collaborative marketing campaigns.
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Product OwnerEuropean Innovation Academy Jul 2022 - Aug 2022Porto, Portugal♦ Conducted comprehensive market research to identify emerging trends, customer preferences, and competitive landscape. ♦ Utilised Agile Methodology to outline foundation for development, including defining strategies on product, marketing, business, and technology in scrum events with team. ♦ Maintained product backlog to locate priorities in building E-receipt Fintech product utilising NFC, POS, AI to meet B2C market and maximised customer demand value. ♦ Examined specifications and co-ordinated requirements, whilst collaborating with cross-functional teams. -
Marketing InternO&D Home Decoration Jun 2021 - Jun 2022Taipei City, Taiwan♦ Supervised the digital marketing project lifecycle, organised daily tasks, and prepared monthly reports to ensure effective project management.♦ Spearheaded website optimization efforts, including improving site usability, enhancing mobile responsiveness, and implementing effective SEO strategies.♦ Extracted and analysed CRM data to identify optimized marketing strategies for strategic paid advertising on Google ads and Meta Business Suite. ♦ Oversaw and maintained entire rebrand and E-commerce development cycle, from design, testing and delivery by supervising external vendor.
Ping En Tsai Education Details
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3-Dimensional Design And Architecture
Frequently Asked Questions about Ping En Tsai
What company does Ping En Tsai work for?
Ping En Tsai works for Sinowave
What is Ping En Tsai's role at the current company?
Ping En Tsai's current role is Campaign Manager.
What schools did Ping En Tsai attend?
Ping En Tsai attended University Of The Arts London, University Of The Arts London.
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