Senior Product Manager
Current1. Product Roadmap planning and management. Organize consumer survey and brand survey. Collect market information and data through multi channels, cover macro-environment, industry information, competitor dynamic, deep analysis and output annual product plan and 3 years product roadmap base on company strategy, update regularly according to the market dynamic.2. New product initiation and NPI management. a) Deep analysis market requirements, business requirements, and product… Show more 1. Product Roadmap planning and management. Organize consumer survey and brand survey. Collect market information and data through multi channels, cover macro-environment, industry information, competitor dynamic, deep analysis and output annual product plan and 3 years product roadmap base on company strategy, update regularly according to the market dynamic.2. New product initiation and NPI management. a) Deep analysis market requirements, business requirements, and product requirements. Complete business case and PRS, review with R&D team to kick off the project. b) Work closely with R&D and operation team during the project implementation process to ensure the on-time launch. c) Work with finance and sales team to finalize product price strategy. d) Prepare Go to Market plan, coordinate with Marcom function team for the new product launch campaign, product KV and related marketing material. e) Provide product training, extract product selling-points and train the training team.3. Product portfolio management. Quarterly review sales data and evaluate product performance, output product EOL plan, upgrade plan and promotion proposals.4. Market intelligence. Collect and analysis water purification market information including 3rd party sales report, industry technical information, dealer and consumer survey report, create report by quarterly base. Conduct annual consumer survey.5. Competitor analysis. Co-work with training team, service team and R&D team to conduct Competitor product analysis.6. Team management. Coach and lead product marketing team. Optimize product initiate and management process. Ensure the on-time delivery and eventually meet company strategy goals and personal goal settings. Show less