• Build and implement predictive models, segmentation schemes, and other optimization tools identifying desirable target segments and market opportunities. • Develop and maintain metrics, reports and analyses to drive key business decisions. • Initiate and manage analytic projects to ensure all projects accomplished in a manner consistent with organizational requirements in collaboration with partners in decision Management, marketing, finance, risk, Cross-affiliate teams, and external vendors.• Implement / maintain regulatory control policies on models.

• Designed predictive models using advanced statistical techniques, including regression model, ensemble method, and PCA, targeting high-level prospects for marketing campaigns. • Developed test designs for marketing programs and test campaign parameters such as insurance premium, coverage amount, response rate, and creative, improving marketing efficiency and profitability.• Conducted data mining on vast amount of internal / external attributes, including Nielsen, Claritas, and Donnelley/Info USA; translated data into actionable business decisions and recommendations.• Managed campaign process for 500+ marketing partners including national banks, regional banks, and credit unions such as T.D. Bank, Citi Corp, Wells Fargo, and Regions Bank.• Created campaign response curve, accurately projecting responders for marketing campaigns.• Extracted data from BI data warehouse by developing SQL queries.• Performed profile and segmentation analysis of prospects and customers, supporting marketing strategy decision-making, utilizing clustering analysis, and classification and regression tree (CART).• Produced product dashboard, supporting companywide retention efforts and customer engagement.

Predicted the default probability of credit card applicants by logistic regression model and discriminant analysis, and reduced the number of predictors by principal components analysisEvaluated applications of credit cards by prediction model and other features

Handled research papers and financial reports to assist the senior management with quantitative estimation of clients' assetsProvided briefings of pressing investment policy issues to our clients and recommended asset management solutions and strategies Delivered economic and financial forecasts for global markets and maintained ongoing dialogue with clients to generate best research ideas