Ping Xue Email & Phone Number

Shanghai, China

【Situation】:by FANG Maison is founded by designer Fang Yang in 2013. Established between Paris and Shanghai, it is recognized for its unique craftsmanship and creative mindset fueling both couture (Atelier by FANG) and ready-to-wear (by FANG) collections.【Task】:In charge of all sales channels of RTW (ready-to-wear):a. Developing multi-brand stores / concept stores / boutique stores nationwide;b. Managing seasonal launches at trade shows (e.g. Ontimeshow) and showrooms… Show more 【Situation】:by FANG Maison is founded by designer Fang Yang in 2013. Established between Paris and Shanghai, it is recognized for its unique craftsmanship and creative mindset fueling both couture (Atelier by FANG) and ready-to-wear (by FANG) collections.【Task】:In charge of all sales channels of RTW (ready-to-wear):a. Developing multi-brand stores / concept stores / boutique stores nationwide;b. Managing seasonal launches at trade shows (e.g. Ontimeshow) and showrooms (e.g. DFO);c. Managing e-commerce channels (e.g. FARFETCH).【Action】:a. Visiting both existing stores (for product training) and potential stores (for market research); connecting with store owners and inviting them to our seasonal launches; b. Managing seasonal launch campaigns during Shanghai Fashion Week: including materials (lookbook, linesheet, etc.), booth design and installation, contracts, sales team onsite;c. Launching by FANG RTW on FARFETCH (including merchandising, photo shooting & uploading, orders and stock management), promoting capsule collections with PC team.【Result】:30+ existing stores maintained (e.g. Yintai, nound nound, fair minerva) and 200+ new potential stores connected (e.g. SKP select, White Wong, TAG). * Report to: CEO;* Subordinate: 1. Show less

上海

【Situation】：ON/OFF is a multi-brand store self-operated by the Bund Finance Center (BFC shopping mall). It consists of 60+ designer labels in fashion (mostly from Shanghai Fashion Week / Ontimeshow). Curated selections of womenswear, menswear, bags, shoes, accessories and lifestyle products fill up the 400-square-meter space.【Task】：In charge of sCRM, VIP programs and BTL marketing events.【Action】：a. Setting up yearly marketing plan, yearly marketing budget and… Show more 【Situation】：ON/OFF is a multi-brand store self-operated by the Bund Finance Center (BFC shopping mall). It consists of 60+ designer labels in fashion (mostly from Shanghai Fashion Week / Ontimeshow). Curated selections of womenswear, menswear, bags, shoes, accessories and lifestyle products fill up the 400-square-meter space.【Task】：In charge of sCRM, VIP programs and BTL marketing events.【Action】：a. Setting up yearly marketing plan, yearly marketing budget and monthly marketing calendars;b. Running sCRM project through WeChat mini-program, with the goal of precision marketing (tagging techniques), seamless O2O experience, E-Commerce, member growth and engagement;c. Holding B2C events (e.g. cocktail party) and B2B events (e.g. enterprise day) to help drive traffic and sales to the store;d. Setting up social media channels (WeChat, Weibo, Redbook, Douyin), dianping.com, and 'private traffic'; Organizing weekly live streaming activities; e. Managing 30+ media relationships (e.g. BoF, LUXE.CO, VOGUE, Forbes, Shanghai WOW!);f. Working with graphic designers, and signing off all printing materials (e.g. store promotion signages);g. Participating activities initiated by BFC shopping mall / FOSUN group (e.g. Weekend Market, 515 Family Day).【Result】：a. sCRM members and WeChat followers accumulated to 3500+ from 0;b. Active WeChat group members accumulated to 600+ from 0;c. Creative GWPs developed: socks, canned candy and 3D card;d. FASHION ZOO 2019 Awards - Best Select Shop.* Report to: Senior Director (Designer Business). Show less

Shanghai

【Situation】：Established in Hong Kong in 1979, Indigo Living offers customers inspirational and stunning interiors, furnishings and accessories to make beautiful living attainable through its retail, interior design service, rental and project divisions. Launching fresh collections throughout the year, Indigo Living provides a stylish and authentic range to its customers across Asia and the Middle East.【Task】：In charge of all marketing, PR, sCRM, and VIP programs across China… Show more 【Situation】：Established in Hong Kong in 1979, Indigo Living offers customers inspirational and stunning interiors, furnishings and accessories to make beautiful living attainable through its retail, interior design service, rental and project divisions. Launching fresh collections throughout the year, Indigo Living provides a stylish and authentic range to its customers across Asia and the Middle East.【Task】：In charge of all marketing, PR, sCRM, and VIP programs across China (both B2B & B2C).【Action】：a. Setting up yearly marketing plan, yearly marketing budget and monthly marketing calendars; b. Running sCRM project, with the goal of seamless O2O experience, member growth and engagement;c. Managing social media channels (WeChat and Weibo), responsible for content posting and member engagement; Managing dianping.com;d. Holding seasonal launch events (Spring/Summer, and Fall/Winter), and other social parties in-store;e. Managing 30+ media relationships (e.g. ELLE DECO, AD, GRAZIA, RAYLI HOME, LOHAS);f. Managing partnerships: Dulux, MICHELIN GUIDE 2018, FIELDS, Dragonfly, The MACALLAN, LU MING TANG, etc.) ;g. Working with graphic designers, and signing off all printing materials (e.g. brochures for K.Wah group / KING WAI group / POLY group);h. Overseeing ad-hoc projects (e.g. Value Retail pop up store, Coohom / Kujiale 3D design tool).【Result】：a. New records set by 300+ attendees and 600,000RMB sales on the launch event night;b. sCRM members and WeChat followers accumulated to 3,000+ from 0;c. Nice GWPs developed: Cup & Saucer, Umbrella, Notebook and Pen;d. that's SHANGHAI - 2017 Home Decor Store of the Year;e. City WEEKEND Readers' Choice Awards - 2017 Outstanding Boutique Winner.* Report to: China General Manager;* Subordinate: 1. Show less

Shanghai

【Situation】：Aspire Lifestyles was establised in 2014, as a subsidiary brand under International SOS. It provides 'white label' services for clients from four key categories: card organizations, banks, insurance companies, and luxury brands, by delevoping exclusive VIP offers for their premium members.【Task】：Signing contracts with 80+ merchants for Visa 2016 Premium Platform, including airline, hotel, dining, retail, travel, education and health categories; providing training for… Show more 【Situation】：Aspire Lifestyles was establised in 2014, as a subsidiary brand under International SOS. It provides 'white label' services for clients from four key categories: card organizations, banks, insurance companies, and luxury brands, by delevoping exclusive VIP offers for their premium members.【Task】：Signing contracts with 80+ merchants for Visa 2016 Premium Platform, including airline, hotel, dining, retail, travel, education and health categories; providing training for merchants; preparing for press conference (together with Ruder Finn); facilitating KOL experience activities; collecting monthly reports.【Action】：a. Developing various merchants according to examples indicated by Visa: Cathay Pacific Airways, Hyatt Hotels, Fairmont Peace Hotel, NET-A-PORTER / The Beast, Travelzoo, and Banyan Tree Spa, etc.b. Searching for and contacting with 'the right person' of various merchants; signing contracts with them and drafting SOP and x-Tend for internal call center's use;c. Training merchants' front desk / salesperson, by stressing offer details and demonstrating how to identify valid cardholders; d. Assisting marketing department with brochures and tent cards;e. Communicating with merchants for KOL experience activities;f. Collecting monthly reports (usage report, testing report, media clipping, issuer clipping), and providing feedbacks to Visa.【Result】：a. The Best Team of 1H FY1516 "2016 Visa China premium platform" Project;b. Visa project's success helps us win clients like American Express, UnionPay International and MasterCard.* Report to: Head of Partnership Development;* Subordinate: 2. Show less

Shanghai

【Situation】：Leisure Activity SBU was established under Tourism Department, aiming at serving FIT tourists (apart from airlines and hotels). Categories mainly include: day trip, entrance ticket, transfer, entertainment, dining, Wi-Fi and other services. 【Task】：a. Connecting and signing contracts with European travel agencies (e.g. PARISCityVISION) and large platforms (e.g. City Sightseeing, GetYourGuide, Merlin Group);b. Uploading products from various suppliers to our online… Show more 【Situation】：Leisure Activity SBU was established under Tourism Department, aiming at serving FIT tourists (apart from airlines and hotels). Categories mainly include: day trip, entrance ticket, transfer, entertainment, dining, Wi-Fi and other services. 【Task】：a. Connecting and signing contracts with European travel agencies (e.g. PARISCityVISION) and large platforms (e.g. City Sightseeing, GetYourGuide, Merlin Group);b. Uploading products from various suppliers to our online system;c. Training suppliers to use V-booking order system (self-developped by Ctrip).【Action】：a. Cross-selling with other departments, thus leisure activity options can pop up;b. Attending roadshows organized by European tourism boards, so as to develop new suppliers and keep up with travel industry;c. Communicating and signing contracts with suppliers, uploading their products to our system, and frequently updating (storage, price, content, picture, etc.); d. Training suppliers to use V-booking order system so that orders can be fulfilled timely;e. Facilitating API connection with large platform GTA (part of KUONI GROUP), by supporting IT department with order testing and optimizing suggestions, training 8 interns to help with translation and uploading, meanwhile controlling the whole project progress;f. Attending business trip (Ireland) , workshops, and visiting suppliers. 【Result】：a. 35+ suppliers were introduced, along with their products;b. KPIs (headcount + profit) met 150%;c. 2000+ products were brought in by GTA project.* Report to: Regional Manager;* Subordinate: 8. Show less

Master'S Degree, International Marketing

Activities and Societies: Marketing Works Project 2011/12 Scotland’s Saltire Scholarship

Bachelor'S Degree, Marketing, Gpa 4.0/4.5

Activities and Societies: Excellent Graduate; Chairman of ERP association National Scholarship