Pinkky Bhatia Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

This role sits within the Customer & Products organization and is part of the Marketing AsPac team. The CX & Digital team is responsible for all digital touchpoints that affect the consumer perception and experience of our brand with the aim to create relevant customer experiences that deliver long-lasting customer relationships.The primary purpose of my role is to create integrated digital and omnichannel experiences by delivering strong value propositions keeping the customer… Show more This role sits within the Customer & Products organization and is part of the Marketing AsPac team. The CX & Digital team is responsible for all digital touchpoints that affect the consumer perception and experience of our brand with the aim to create relevant customer experiences that deliver long-lasting customer relationships.The primary purpose of my role is to create integrated digital and omnichannel experiences by delivering strong value propositions keeping the customer at the centre. Responsibilities include:• Deepen and broaden the team’s digital and CX capabilities• Collaborate with and influence stakeholders at multiple levels to ensure that the customer is at the center of all decisions. • Support the development and implementation of digital strategies in new markets in the AsPac region • Support the development and implementation of the overall customer strategy framework and basic customer offer, developing an opportunity pipeline of projects to deliver on the north star • Provide input into innovation PoCs (Proof of concepts) and insert customer value conversations upfront • Help to define and develop strategic KPIs and evaluate performance including developing action plans to address performance issues • Provide CX strategy expertise and input into new business initiatives to demonstrate how customer value can translate into business value.• Synthesize insights across channels and provide a customer sentiment gauge on our offers and experience holistically Show less

The MarTech Summit (https://www.themartechsummit.com/) is a leading conference in the APAC region organized by BEETc. The series aims to bring together the best minds in marketing technology from a range of industries through virtual and in-person summits. Since 2020, the Summit has gathered over 12,000+ senior-level attendees across 30+ countries and 5 continents.

Melbourne, Australia

Techtronic Industries (TTI Group) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's powerful brand portfolio includes AEG & RYOBI power tools and accessories, Hart and Empire hand tools, and Vax floor care appliances.My main accountability is to drive and execute strategies covering products in digital channels, capability development, and growth plans for the consumer… Show more Techtronic Industries (TTI Group) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's powerful brand portfolio includes AEG & RYOBI power tools and accessories, Hart and Empire hand tools, and Vax floor care appliances.My main accountability is to drive and execute strategies covering products in digital channels, capability development, and growth plans for the consumer marketing division aligned to organizational objectives.I lead the innovation agenda to ensure our brands are relevant and future-proof. Specific responsibilities are:• Ensure that Digital is integrated within the wider business, Work with key stakeholders to create and maintain a structure that evolves with the market and business strategy • Develop the digital strategy to include SEM, SEO, CRM, retargeting, social, display and online content to drive acquisition, retention and conversion• Work closely with CX and development teams to improve customer experience across the website and portals to increase lifetime value, engagement and retention• Use data and artificial intelligence via salesforce and broader industry reports to propose and set strategy for digital marketing and to inform marketing and communication strategy across the business• Identify new digital capabilities that integrate well with Salesforce to deliver on our personalisation and engagement objectives to give customers a superior experience across devices and bring our value proposition to life in a coherent manner across all touchpoints• Grow the teams and foster talent across Social, CRM, Delivery, Digital customer service and content Show less

Melbourne, Australia

Techtronic Industries (TTI Group) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's powerful brand portfolio includes AEG & RYOBI power tools and accessories, Hart and Empire hand tools, and Vax floor care appliances.I lead a team of digital specialists across Content, CRM, Social Media, Website, Mobile and Digital Media to devise digital strategies that help build brand… Show more Techtronic Industries (TTI Group) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's powerful brand portfolio includes AEG & RYOBI power tools and accessories, Hart and Empire hand tools, and Vax floor care appliances.I lead a team of digital specialists across Content, CRM, Social Media, Website, Mobile and Digital Media to devise digital strategies that help build brand awareness and increase customer engagement across all digital touch points. Using data and artificial intelligence via Salesforce to deliver personalisation and real-time engagement for growth is the ultimate goal. I am accountable for forward planning and creating the vision for a digital ecosystem on how products, applications and other owned assets can connect and create a powerful brand experience for our customers. Show less

To integrate Telstra's media offerings (Apple Music, AFL/NRL live pass subscriptions, Netflix etc) into the core Telstra brand as a differentiator and increase revenue. Ensure a frictionless end-to-end experience for customers across partner and Telstra domains. Enable all customers with a Digital Identity, be responsible for the marketing and active adoption of Telstra ID, Provide experiential inputs into commercialisation of Digital Identity, New products, Process Digitisation and eliminate… Show more To integrate Telstra's media offerings (Apple Music, AFL/NRL live pass subscriptions, Netflix etc) into the core Telstra brand as a differentiator and increase revenue. Ensure a frictionless end-to-end experience for customers across partner and Telstra domains. Enable all customers with a Digital Identity, be responsible for the marketing and active adoption of Telstra ID, Provide experiential inputs into commercialisation of Digital Identity, New products, Process Digitisation and eliminate pain points associated with a Digital Identity.Performed higher duties as Acting General Manager for the portfolio. Show less

Led a team of on-shore and off-shore channel managers to:- drive behavioural change and facilitate adoption of digital channels through a range of tactical and strategic solutions. - aid in breaking down barriers in the take-up of digital channels. - design and deliver solutions to support the best customer journey options in partnership with channels

Melbourne, Australia

A strong influencer and strategic change management role with the focus of driving productivity benefits by inspiring assisted channels establish a "Digital First" mindset.Method of delivery ranged from superior channel engagement and immersion initiatives such as the Digital Experience Centres, Innovative education programs such as Telstra Digital TV and tactical marketing initiatives such as IVR competitions to KPI and reward and recognition driven initiatives.

Telstra Digital was formed to ensure the success of Telstra in a digital world. My role was to plan and drive our digital strategy into tactical and policy type initiatives to increase the share of service transactions and the commercial benefits realization of these.

Manage new product development projects for Telstra’s strategic programs group within the Business,Commercial and Premium Services business unit and ensure they meet desired business and commercial outcomes.

Develop value propositions and execute marketing offers based on these for one of Telstra’s seven consumer segments, including revenue accountability >$2 billion per annum spanning home phone, mobile, internet and pay TV products.

Responsible for defining the desired customer experience across all customer interactions within a multi-channel product to market model including online, dealers and direct, establishing service targets with key stakeholders and tracking performance to target, providing sales insights to channels from research and presenting sales performance inputs to the board.

Marketing roles spanning broker dealer channel as well as product marketing. Responsibility for marketing plans and execution

Mumbai Area, India

Mumbai Area, India

Mumbai Area, India

Mumbai Area, India

Mba, Management

Advanced Diploma, Project Management, Advanced Standing

Bachelors With Honours, Commerce, Marketing Communications