Sam Pinner Email & Phone Number

London, England, Gb

London, England, United Kingdom

REMIT:Planning and delivery of the The Balvenie's global marketing strategy - a Top 3 value brand for the portfolio and the 8th best selling single malt globally - for our new luxury products (NPD) and digital marketing, plus oversight of two of our biggest value markets (UK & USA)RESULTS:• Full project management of our 2024-26 luxury NPD pipeline (a global Big Bet for the brand), including pack development & design, supply coordination, pricing recommendations, P&L and COGs management, and launch plans including comms campaign, event and global PR drive• Notably improved internal stakeholder communications, particularly with markets

London, England, United Kingdom

REMIT:Responsible for the marketing strategy of The Balvenie Single Malt Scotch in the UK, spanning all comms planning and paid media campaigns, trade/consumer PR and events, digital comms and advocacy/WOM (working closely with our creative and media partners to champion awareness)RESULTS:• 4ppt increase in Spontaneous Awareness for The Balvenie during tenure• Led creative direction and comms strategy for the largest and most successful UK comms campaign for the brand to date, The Makers Project 2022, held as best-in-class• UK launch of the brand’s oldest and rarest whisky, The Balvenie Sixty (RRSP £122,000), attracting very strong earned media results• 99% engagement survey satisfaction from direct team

Auckland, New Zealand

REMIT:Worked across Red Bull’s full range of above-the-line communication with a particular focus on Product and Occasion campaigns in a significant ‘challenger’ market for the brand.RESULTS:◦ Ownership of NZ’s Red Edition launch, including insight-led UGC engagement with strong results ◦ Strategy input through category, competitor and consumer analysis◦ Effective leadership of workstreams for major projects (e.g. Red Bull Flugtag consumer experience)◦ Improvements in the Brand department’s internal & external stakeholder management

Melbourne, Australia

REMIT:Responsible for all sales & marketing execution within local key accounts and groups in Melbourne’s largest volume territory, ensuring premium in-store execution of our brand.RESULTS:◦ Grew sales volume by 11.3% in 2018 and 17.2% in 2019, ahead of national performance◦ Delivered commercial training to peers within the business

West End & Central London

REMIT:Responsible for all On Premise commercial agreements in the UK’s flagship territory, Soho & Mayfair, including ‘Top 20’ accounts.RESULTS:◦ Best-in-class creative innovation, working with On Premise Marketing to create bespoke tools ◦ Number of B2B contracted customers in the territory increased from 9 to 34 during tenure

Australia

Developed patent-pending image recognition technology to provide on-street parking solutions, primarily to local councils. Experience included creating the brand, successfully presenting the business, pitching commercial agreements, directing business strategy, managing the sales pipeline, and forming a partnership with a subsidiary of Google’s Sidewalk Labs. The business was wound down following the COVID-19 pandemic.Press: https://www.smartcompany.com.au/startupsmart/news/can-i-park-app-parking-fines/ Video: https://bit.ly/2DtWPOX

United Kingdom

“Patricia’s 40th” was a debut event held at a historic mansion in 2017, where the location, line-up and details were kept completely secret from guests; tickets retailed at £189.00 and sold out on marketing alone. The biggest achievement was the ongoing brand affinity guests still have towards the event.Video: https://vimeo.com/211275323

London

REMIT:Joined sister firm to widen the marketing and sales reach of the business.RESULTS:◦ Helped transition the business from a single-client service to one with over 40 active leads◦ Converted an average of 1 lead per week into an active client including major city institutions

London, United Kingdom

REMIT:Managed member relations and renewals on the desk of Quintessentially’s most prestigious corporate account, ‘Ferrari Concierge’.RESULTS:◦ 100% success rate with Service Level Agreements & recognised for above-and-beyond initiatives ◦ Worked on the technical back-end of Salesforce whilst on secondment to the Operations Team

London, United Kingdom

REMIT:Autonomously managed (1) the marketing and execution of high-spec driving events (UK-based and international), (2) ticket marketing for our corporate box at The O2 Arena, and (3) use of the Clubhouse as a venue for private events. RESULTS:◦ Executed strategic B2B partnerships to add value in all three areas◦ Monthly revenues for O2 Arena box increased up to five-fold as a result of marketing strategy

Nottingham, United Kingdom

REMIT:Responsible for the general management of operations, strategic partnerships, marketing and budgeting of a portfolio of event brands including the UK’s largest regular weekly student night. RESULTS:◦ Year-on-year event attendances up every week but one ◦ Coordination of ~20 floor staff during events and ~40 sales reps

Nottingham, United Kingdom

Responsible for all PEMO marketing opportunities, consumer engagements, graphic design and brand guardianship for three successful event properties with a combined guest attendance of approximately 150,000 annually.

Nottingham, United Kingdom

Managed marketing partnerships, promotion, and operational logistics of one of Ipso Facto’s event properties, including people management of rep network and event staff.

Law (Ba), Law, 2,1

Activities and Societies: ◦ University of Nottingham Law Society: President 2011-12, Social Secretary 2010-11, First Year Rep 2009-10 ◦.

Education record