Isabel Pinto Castro Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Oakland, California, Us

-Provide end-to-end paid search marketing (SEM) account management for Technology clients in LTAM and APAC markets. Responsibilities include campaign/account structuring, reporting, A/B testing, ad copy/keyword creation and in-depth performance/conversion analysis using various data sources.- Create testing and optimization roadmap to ensure campaign improvements as well as continuous incremental growth. Testing initiatives include ad copy messaging, landing pages, image ads, remarketing, and new marketing channels (mobile, display)

-Primary SEM Analyst directly manage SEM client accounts for Fortune 500 clients, venture backed start-ups, and small businesses throughout the US-Received RockStar Search Marketing Award for best client services in Q1 and Q2 of 2014-Directly assisted Co-Founder in closing $328,000 in new business over last six months-Coordinated new client business development meetings in collaboration with company Co-Founders-Reduced Overall Cost-per-Lead for Fortune 500 healthcare client (CPL) by 8% YoY in Q1 of 2014

Seattle, Wa, Us

-Responsible for creating, managing and optimizing PPC accounts for the International programs in different languages. Emphasizing in LATAM and APAC markets-Oversee and manage available resources for developing paid search testing plans, strategies, and implementations.-Daily execution, management and optimization of PPC campaigns in Google AdWords and Microsoft AdCenter.-Prepare and execute account testing on the campaign, ad group and keyword levels -Experience working with analytics platforms including: Omniture SiteCatalyst.-Monitored daily account performance against budget and conversion goals.

Foster City, Ca, Us

Responsible for managing PPC media campaigns. Including, launching online marketing campaigns, monitoring performance, and optimizing revenue and margin. Revising and implementing solutions to improve campaign performance, including algorithmic bidding, optimizing landing pages, implementing geographic, demographic and intent based targeting.

London, Gb

Executed and managed daily PPC campaigns in Google AdWords, Microsoft adCenterLaunched and optimized a multi-million dollar annual PPC campaignsOptimized campaigns to meet client conversion, budget, and spending goalsPerformed trend analysis and made appropriate recommendations Monitored daily account performance against budget and conversion goalsMaintained data and prepared weekly/monthly account reportsImplemented SEO projects including internal and external content linkingCreated and uploaded PAD filesUtilized various analytics platforms including: WebTrends 9.0, Marin Software, Google Analytics, Adwords and Microsoft Adcenter

Overalp with Trysail)Handled all official company correspondence, Upgraded office filing system, purchased office supplies, arranged meetings with clients, answered phones and greeted clients, responsible for Christmas cards and giftsSent checks to vendors making sure they were deliver on timeSupported the compliance and accounting department by creating monthly invoices and reportsSupported the accounting department by organizing records, classifying prior years' tax returns and addressing correspondence for current year tax returns W-9.Updated company files and prepare them for the yearly audit.

Overlap with Bivium)Performed general office duties including ordering supplies, maintaining records, and performing basic bookkeeping work with QuickBooksScreened calls, prepared travel arrangements, coordinated meeting with clients around the US, handled company president's personal agendaPrepared invoices, reports, memos, letters, and other documents, using word processing, spreadsheet, database, and/or presentation softwarePrepared responses to clients' correspondence containing routine inquiries

Women, Business

Education record

Education record

Diploma, Business Marketing