Digital Marketing Manager
CurrentManage PPC A/c of different clients (PPC A/c Setup, Campaign/Ad groups Creation,Remarketing/Retargeting, Negative Keywords, landing page design, andoptimization) PPC Conversion Rate Optimization by analyzing with Google Analytics.- Handling Monthly PPC Budget for different campaigns.- Monthly ReportingMy Core Expertise Includes:For Existing Adwords Accounts:• Existing Google Adwords Audit• Project Understanding and Research• Competitors Analysis•… Show more Manage PPC A/c of different clients (PPC A/c Setup, Campaign/Ad groups Creation,Remarketing/Retargeting, Negative Keywords, landing page design, andoptimization) PPC Conversion Rate Optimization by analyzing with Google Analytics.- Handling Monthly PPC Budget for different campaigns.- Monthly ReportingMy Core Expertise Includes:For Existing Adwords Accounts:• Existing Google Adwords Audit• Project Understanding and Research• Competitors Analysis• Campaigns & Adgroups Structure Review• Keywords Match type• Targeting Location• Bid Strategy & Bid Adjustment based on device and location performance• Ad Extensions• Quality Score• Display and remarketing for brand awareness and user engagement• Conversion, Cost Per Conversions• Landing Page suggestion to enhance conversions• Negative Keywords List• Monthly Reporting & Review• Repeat the process every month to improve the conversion ratio.For New Adwords Accounts:• Understanding the service or concept of the client’s services.• Keywords Research as per client’s requirement.• Campaign and ad group setup as per keywords relevancy.• New Ads and optimization.• Monthly Reporting• In short, from scratch to the reporting process. Show less