Piotr Janulek, PhD in Social Sciences in the field of Management and Quality. An entrepreneur since 1997, with passion, as evidenced by the e-learning platform akademia-nauki.eu, which has been providing access to knowledge in the field of accounting, communication and personal development management for years. My research interests also focus on social media and accounting, reflecting my commitment to exploring innovative business models. I am particularly fascinated by the phenomenon of services requiring specialized competences, such as education, accounting, crafts or coaching, which inspires me to further development and exploration in these areas.