Piotr Pajewski Email & Phone Number

Warsaw, Pl

Warszawa, Woj. Mazowieckie, Polska

• Development and coordination of omnichannel marketing campaigns across three ultrasound system segments: cardiology, general imaging and women’s health. A to Z execution, from messaging and strategy development, till final execution and reporting. Utilizing different digital marketing channels: website/landing pages, mailing, Google Ads, SoMe paid advertising, virtual sales, webinars.• Marketing videos production coordination with key opinion leaders.• Event marketing – development of event booths, marketing communication, POS materials, product launch and customer engagement concept design.• Website user experience optimization and implementation of new functionalities e.g. product configurator.

Warszawa, Woj. Mazowieckie, Polska

• Preparation of competition and current business situation analysis. Sales increase by 6% quantity-wise and 45% value-wise in 2020 y/y.• Controlling and reporting of actual marketing budget status. Introducing flexible budget changes in connection with the Covid-19 pandemic.• Implementation of cloud-based storage solutions for marketing and sales team, facilitating work in home-office mode.• Cooperation with the agency in managing the main website as well as Club 44 website management based on WordPress solutions. • Mailing preparation to Club44 members, based on introduced template. • Translation of press articles and internal materials. • Cooperation with the sales department and support in ongoing activities.

Warszawa, Woj. Mazowieckie, Polska

• Market data analysis and visualisation for candy market in Poland based on Nielsen database. • Preparing marketing campaign launch (360 campaigns and consumer programs) with supervisor: 50th Tic Tac Birthday campaign, Tic Tac Coca Cola launch. Creating marketing assets together with creative agency for Tic Tac and Tic Tac Gum brands. • Analysis and performance evaluation of the activities, based on selected KPIs, carried out on the basis of the collected data from SAP, Nielsen, Dunnhumby and GfK.• Preparation of internal and external marketing communication.• Cooperation with logistics and sales departments in demand planning, sales and stock control. Sell-out data analysis and visualization. • Verification of product documentation.• Administrative activities related to the management of the marketing budget.

Warszawa, Woj. Mazowieckie, Polska

• Implementation of event marketing projects such as: BMW Half Marathon and BMW Jazz Club. Daily cooperation with various partners. Engaging dealer network in regional (CEE) and country-wide event marketing activities.• Participation in setting marketing goals for BMW Group on the Polish market and implementing own ideas. • Organization and co-organization of golf tournaments with engagement of Polish BMW dealer network.• Marketing car fleet planning and logistics.

Warszawa, Woj. Mazowieckie, Polska

• DIY and electronics market analysis and data visualization. • Price and promotion activities tracking and reporting with the use of Focus software. Supporting the sales director with daily work.

Magister (Mgr), Strategic Management

Licencjat (Lic.), International Economics