• sales support team management (13 regions)• digitalization of new and existing business sales processes• implementation of incentive and commission systems• design and implementation of advanced and comprehensive reporting and analytics for Group Life• leading upselling campaigns on existing policy portfolio• development of sales tools for various sales channels (DSF, MSF)• utilization of BI methods for business development recommendations• portfolio management / customer segmentation / critical factors management

• involvement in the set-up of Medicover Forsakring company offering medical insurance for B2C/SME• set-up and direct sales team management• design and digitalization of sales and operations processes• sales platforms development for new and existing business (DSF, TELESALES, MSF)• implementation of internet and e-commerce platform for medical services• set-up and Call-Center management (B2C / SME customers)• cooperation with external partners (interactive agencies, IT, TELCO)• cross- and up-selling campaigns management (internal/external data bases)• implementation and standardization of advanced reporting and analytics including Google Analytics tools• e-marketing campaigns management (SEO, AdWords, e-mailing)• direct sales team management (up to 40 FTEs)

• management of direct sales channel, customer service and IT • implementation and development of new e-commerce platforms (online bookstore and e-book platform)• redefinition of operation processes – sales, logistic, customer service• implementation of new sales and operations platform (ERP)• set-up and executing on-line sales strategy (customers, platforms, products, technologies)• management of e-marketing tools and activities (SEO, AdWords, e-mailing)• cooperation with external partners (e-content, products, logistics)• cross- and up-selling campaigns management (internal/external data bases)• implementation of comprehensive sales analytics, including Google Analytics tools• sales support and operations teams management (22 FTEs)