Piotr Gerke Email & Phone Number

Warsaw, Pl

Zug, Szwajcaria

- Development and implementation of a marketing strategy: Create and implement a long-term marketing strategy that supports Golem Factory's business objectives. Collaborate and other departments to set goals and priorities.- Coordination of events and conferences: Organising Golem Network's participation in industry events, conferences and trade shows. Managing logistics, planning speeches and presentations and coordinating promotional activities- Budget management: Planning, monitoring and controlling the marketing budget. Ensuring optimum use of funds and reporting on expenditure.- Brand building: Developing and managing Golem Network's branding strategy. Creating a consistent brand image and visual identity.- Liaising with the selected marketing agency and controlling costs and progress of commissioned projects.- Developing and managing digital prospecting and remarketing campaigns- Manage campaigns and their budgets across all digital channels to ensure high ROI and effective CAC- Ensure effective planning, execution, optimisation against key KPIs of traffic performance through paid, organic and owned media channels- Identify and test new communication channels to further meet or expand business KPIs- Working closely with management including suggesting ways to improve funnel conversions, providing feedback and presenting results- Mentoring and supporting all members of the marketing team from the complete development of strategy and campaign proposals through to implementation, providing analysis and optimisation in terms of conversion costs- Managing forecasts in performance media to ensure delivery of impact on time and on budget- Researching and implementing the latest industry trends and best practices tailored to the company environment

Zug, Szwajcaria

- Develop and execute a comprehensive performance marketing strategy to drive strong return on investment and efficient customer acquisition costs- Manage agency partnerships, including selecting, cooperating, cost controlling, optimizing, and reporting to ensure successful campaign execution- Spearhead the development and management of digital prospecting and remarketing campaigns to increase brand visibility and engagement- Expertly manage budgets and campaigns across all digital channels to drive strong return on investment- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels- Continuously identify and test new channels to meet or exceed established critical metrics- Collaborate closely with management to share funnel conversion improvement ideas, provide feedback, and present results- Mentor and support marketing team members in the overall development of campaign strategy and proposals through to implementation, ensuring thorough optimization and analysis for effective conversion costs- Oversee team members in keyword management, creative testing, and bidding strategies on PPC and programmatic platforms and search engines to reach our goals- Manage performance media forecasting and budgets, working cross-functionally to ensure client deadlines and budgets are achieved- Stay current with industry trends and best practices and make recommendations to the team as necessary to ensure our marketing efforts stay ahead of the curve.Skills: Performance marketing strategy development and execution · Digital campaign management and optimization · Agency partnership and cost control · Return on Investment (ROI) analysis · Cross-functional team coordination and mentoring.

- Led successful coordination and collaboration with agency partners to execute comprehensive social media strategies- Monitored and reported on key performance indicators and statistics to drive ongoing improvements in social media performance- Facilitated partnerships with influencers and YouTubers to increase brand visibility and engagement- Coordinated efforts with digital agencies to execute effective search, display, and social media advertising campaigns- Focused on identifying and leveraging key partners and ideas to drive sales through digital channels- Managed and coordinated production of both above-the-line and below-the-line marketing materials, including working with creative agencies to develop compelling communication ideas- Developed and executed cohesive communication plans, including graphics, promotions, and presentations- Managed relationships with production houses and video editors to ensure successful shoots and video production- Coordinated photo sessions and planned video production at the park to showcase our brand's unique selling points.

Warszawa, Woj. Mazowieckie, Polska

- Led the diagnosis of customer needs and prepared comprehensive project briefs to guide concept development and production- Developed innovative and effective concepts that met client needs while staying within budget- Managed production and implementation of projects, including supervision of settlement and budget management- Proactively searched for new talent in the film industry to bring fresh and diverse perspectives to projects- Built and maintained positive relationships with clients to ensure satisfaction and repeat business- Created compelling and engaging content for social media to promote projects and increase brand visibility-Successfully managed and produced commercial projects for clients such as Redbull, Philips, and Almette.

Warszawa

- Customer care: diagnosis of needs, preparation of a brief, concept development, production valuation, implementation, supervision over the settlement.- Searching for new talent in the movie market.- Building and maintaining relationships with clients.- Negotiations and cooperation with subcontractors.- Budgeting and accounting for production.- Representing the company at fairs, e.g. Berlinale.- Work as a producer on foreign productions eg. in Lisboa, Hong Kong

Education record

Law