As an accomplished Marketing Manager, I have developed and executed successful marketing strategies that have driven business growth and success. I am passionate about creating effective marketing campaigns that resonate with target audiences and drive engagement and conversion. With over 6 years of experience in the industry, I possess a comprehensive set of skills in Marketing Strategy, Digital Marketing, Social Media Marketing, Email Marketing, Advertising, Online Marketing, Social Media, Strategy, Integrated Marketing, Strategic Planning, Public Relations, Brand Development, Marketing Management, and Brand Management.Throughout my career, I have remained up-to-date on industry trends and best practices, utilizing new technologies and channels to help organizations stay ahead of the competition. I have led successful coordination and collaboration with agency partners to execute comprehensive social media strategies, facilitated partnerships with influencers and YouTubers to increase brand visibility and engagement, and coordinated efforts with digital agencies to execute effective search, display, and social media advertising campaigns.I actively identify target audiences and develop creative campaigns that resonate with them, driving engagement and conversion. I focus on strategic planning and have developed and executed cohesive communication plans, including graphics, promotions, and presentations. I manage relationships with production houses and video editors to ensure successful shoots and video production, coordinate photo sessions, and plan video production to showcase unique selling points.As a Marketing Manager, I adeptly manage budgets and campaigns across all digital channels to drive strong returns on investment and efficient CAC. I am passionate about ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels. I am also skilled in identifying and testing new channels to continue to meet or exceed established critical metrics.Overall, I am committed to helping organizations achieve their marketing goals through effective strategy development and execution. I am always looking for new opportunities to bring my expertise and passion to the table. Feel free to contact me at piotrgerke@rocketmail.com.
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Ai R And D Growth ManagerSusteenWarsaw, Pl
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Senior Marketing ManagerGolem Network Jul 2023 - PresentZug, Szwajcaria- Development and implementation of a marketing strategy: Create and implement a long-term marketing strategy that supports Golem Factory's business objectives. Collaborate and other departments to set goals and priorities.- Coordination of events and conferences: Organising Golem Network's participation in industry events, conferences and trade shows. Managing logistics, planning speeches and presentations and coordinating promotional activities- Budget management: Planning, monitoring and controlling the marketing budget. Ensuring optimum use of funds and reporting on expenditure.- Brand building: Developing and managing Golem Network's branding strategy. Creating a consistent brand image and visual identity.- Liaising with the selected marketing agency and controlling costs and progress of commissioned projects.- Developing and managing digital prospecting and remarketing campaigns- Manage campaigns and their budgets across all digital channels to ensure high ROI and effective CAC- Ensure effective planning, execution, optimisation against key KPIs of traffic performance through paid, organic and owned media channels- Identify and test new communication channels to further meet or expand business KPIs- Working closely with management including suggesting ways to improve funnel conversions, providing feedback and presenting results- Mentoring and supporting all members of the marketing team from the complete development of strategy and campaign proposals through to implementation, providing analysis and optimisation in terms of conversion costs- Managing forecasts in performance media to ensure delivery of impact on time and on budget- Researching and implementing the latest industry trends and best practices tailored to the company environment -
Marketing ManagerGolem Network Jul 2022 - PresentZug, Szwajcaria- Develop and execute a comprehensive performance marketing strategy to drive strong return on investment and efficient customer acquisition costs- Manage agency partnerships, including selecting, cooperating, cost controlling, optimizing, and reporting to ensure successful campaign execution- Spearhead the development and management of digital prospecting and remarketing campaigns to increase brand visibility and engagement- Expertly manage budgets and campaigns across all digital channels to drive strong return on investment- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels- Continuously identify and test new channels to meet or exceed established critical metrics- Collaborate closely with management to share funnel conversion improvement ideas, provide feedback, and present results- Mentor and support marketing team members in the overall development of campaign strategy and proposals through to implementation, ensuring thorough optimization and analysis for effective conversion costs- Oversee team members in keyword management, creative testing, and bidding strategies on PPC and programmatic platforms and search engines to reach our goals- Manage performance media forecasting and budgets, working cross-functionally to ensure client deadlines and budgets are achieved- Stay current with industry trends and best practices and make recommendations to the team as necessary to ensure our marketing efforts stay ahead of the curve.Skills: Performance marketing strategy development and execution · Digital campaign management and optimization · Agency partnership and cost control · Return on Investment (ROI) analysis · Cross-functional team coordination and mentoring.
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Communication And Production ManagerPark Of Poland Nov 2019 - Jul 2022- Led successful coordination and collaboration with agency partners to execute comprehensive social media strategies- Monitored and reported on key performance indicators and statistics to drive ongoing improvements in social media performance- Facilitated partnerships with influencers and YouTubers to increase brand visibility and engagement- Coordinated efforts with digital agencies to execute effective search, display, and social media advertising campaigns- Focused on identifying and leveraging key partners and ideas to drive sales through digital channels- Managed and coordinated production of both above-the-line and below-the-line marketing materials, including working with creative agencies to develop compelling communication ideas- Developed and executed cohesive communication plans, including graphics, promotions, and presentations- Managed relationships with production houses and video editors to ensure successful shoots and video production- Coordinated photo sessions and planned video production at the park to showcase our brand's unique selling points. -
ProducentArtcore Studio May 2019 - Nov 2019Warszawa, Woj. Mazowieckie, Polska- Led the diagnosis of customer needs and prepared comprehensive project briefs to guide concept development and production- Developed innovative and effective concepts that met client needs while staying within budget- Managed production and implementation of projects, including supervision of settlement and budget management- Proactively searched for new talent in the film industry to bring fresh and diverse perspectives to projects- Built and maintained positive relationships with clients to ensure satisfaction and repeat business- Created compelling and engaging content for social media to promote projects and increase brand visibility-Successfully managed and produced commercial projects for clients such as Redbull, Philips, and Almette. -
ProducentFoszer Sawicki Jul 2018 - Jan 2019Warszawa- Customer care: diagnosis of needs, preparation of a brief, concept development, production valuation, implementation, supervision over the settlement.- Searching for new talent in the movie market.- Building and maintaining relationships with clients.- Negotiations and cooperation with subcontractors.- Budgeting and accounting for production.- Representing the company at fairs, e.g. Berlinale.- Work as a producer on foreign productions eg. in Lisboa, Hong Kong -
Kierownik ProdukcjiFoszer Sawicki Apr 2017 - Jul 2018
Piotr Gerke Education Details
Frequently Asked Questions about Piotr Gerke
What company does Piotr Gerke work for?
Piotr Gerke works for Susteen
What is Piotr Gerke's role at the current company?
Piotr Gerke's current role is AI R and D Growth Manager.
What schools did Piotr Gerke attend?
Piotr Gerke attended Akademia Leona Koźmińskiego, Akademia Leona Koźmińskiego (Kozminski University).
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Piotr Gerke
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Piotr Gerke
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